Senior Web Strategy & Optimization Manager

About the Role

Key Responsibilities

• Own and manage the A/B testing roadmap, coordinating test timelines, stakeholders, and priorities to ensure smooth, on-time execution.
• Plan, launch, and analyze website experiments focused on optimizing conversion paths, CTAs, landing pages, messaging, and user flows.
• Work cross-functionally with stakeholders in Demand Gen, Campaigns, Content, Design, and Web Development to align test ideas and content strategies with business goals.
• Drive the CRO process from beginning to end, including research, test idea intake, testing roadmap, hypothesis development, design and development, execution, reporting, and analytics.
• Build and manage test variations in the CMS (ContentStack), ensuring quality, functionality, and brand alignment.
• Collaborate with an external SEO agency to review audits, prioritize recommendations, and implement SEO updates across the site in partnership with content and web teams.
• Monitor performance using tools like Google Analytics, Hotjar, and testing platforms (e.g., VWO, Optimizely), and translate insights into actionable recommendations.
• Create lightweight briefs and timelines for new tests or content experiences, and keep test documentation organized and up to date.
• Shape and evolve content strategy on key pages using data and testing to inform messaging, structure, and engagement.
• Help establish testing best practices and a culture of continuous improvement across the website and digital experience.

Requirements

• 5+ years of experience in web optimization, digital marketing, or content strategy—ideally in a B2B or SaaS environment.
• Proven ability to manage and execute cross-functional web projects, including SEO and testing initiatives.
• Hands-on experience with A/B or multivariate testing tools (e.g., VWO, Optimizely, Google Optimize, Adobe Target).
• Strong working knowledge of CMS platforms; experience with ContentStack or a headless CMS is a plus.
• Experience working with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog) and collaborating with SEO agencies or consultants.
• Experience with Google Analytics, Hotjar, or FullStory for behavioral analysis and performance tracking tools.
• Comfortable editing or creating content, optimizing metadata, and working within brand and UX guidelines.
• Strong understanding of UX, demand generation, and buyer journeys.

Nice to Have

• Experience with ContentStack or a headless CMS.
• Experience with SEO tools like SEMrush, Ahrefs, Screaming Frog.
• Familiarity with behavioral analysis tools such as FullStory.

Qualifications

• Educational background is not explicitly specified, but 5+ years of relevant experience is required.

Benefits & Perks

• Competitive salary ranging from $140,000 to $160,000 USD, including bonus and equity.
• Stock options and attractive benefits.
• Annual bonus.