Senior Web Strategy Manager

About the Role

Key Responsibilities

• Develop and execute a comprehensive roadmap for Fastly.com, driving measurable increases in conversion rates and funnel impact aligned with B2B and Product-Led Growth (PLG) goals.
• Partner with stakeholders across Marketing, Product, and Design to manage a portfolio of web programs, prioritize initiatives, and communicate performance.
• Serve as the web authority for major digital projects, including new page launches, site redesigns, and the integration of new marketing technologies.
• Manage relationships with external agencies and vendors to support web development, SEO, and analytics efforts.
• Champion a data-driven testing culture to continuously improve user journeys and conversion rates across the website.
• Lead experimentation initiatives to improve on-page UX, visual experience, content hierarchy, and message architecture.
• Analyze user behavior, heatmaps, and conversion funnels to identify friction points and opportunities for improvement.
• Develop and execute a personalization strategy for tailored experiences for key audience segments.
• Oversee the global SEO program, ensuring technical health and content strategy align with best practices to maximize organic visibility and traffic.
• Collaborate with content teams on data-driven content strategies based on keyword research, competitive analysis, and search intent.
• Partner with engineering to prioritize technical SEO fixes related to site architecture, page speed, and indexability.
• Own website performance reporting, establish dashboards, and communicate key metrics for traffic, engagement, and conversions.
• Translate web data from sources like GA4, Looker, and GSC into insights and strategic recommendations.
• Host regular performance reviews with content owners and business partners to identify opportunities and drive continuous improvement.
• Drive user research to understand prospect and customer priorities and pain points, develop hypotheses, launch experiments, and share learnings.

Requirements

• 8+ years of experience in web marketing or web program management with a proven track record of improving site performance in a B2B SaaS environment.
• Deep expertise with web analytics tools (GA4), testing and personalization platforms (e.g., Optimizely, VWO), and data visualization tools (Looker).
• Proven success in improving key web metrics such as conversion rates, user engagement, and pipeline contribution through experimentation and personalization.
• Strong understanding of SEO principles, including technical SEO and content strategy.
• Experience with SEO tools and Google Search Console (GSC).
• Excellent project management skills, with experience managing large-scale web projects across cross-functional teams (Engineering, Design, Product Marketing).
• Excellent communication and presentation skills to convey complex web concepts and performance data.
• Comfortable working in a fully distributed team environment.
• Bachelor's degree in Marketing, Business, or a relevant field.

Nice to Have

• Experience managing web programs in a fast-paced, technology-driven environment.
• Familiarity with agile development processes and modern web technologies.
• Experience working with international teams and global markets.

Benefits & Perks

• Comprehensive benefits including medical, dental, and vision insurance.
• Family planning, mental health support, Employee Assistance Program, Life, Disability, and Accident insurance.
• Flexible Vacation policy and up to 18 days of accrued paid sick leave.
• 401(k) plan with company match and Employee Stock Purchase Program.
• 10 paid local holidays and 11 paid wellness days in 2025.
• Hybrid work model with office presence in San Francisco Tuesday-Thursday.
• Support for work-life balance and a positive, inclusive work environment.