SEO Analyst

Paramount

New York, NY

Full Time

Mid Level

63k-84k

about 1 month ago

Job Description

About the Role

The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our News sites. Successful candidates will have proven success working with, and optimizing, multiple sites.

Key Responsibilities

Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
Continually audit and, working with the News SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
Use SEO tools effectively to identify opportunities
Monitor SEO performance against agreed upon KPIs
Provide reports to demonstrate success of SEO strategies
Collaborate with internal teams - Product, Editorial, etc. to improve effectiveness of SEO tactics
Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Google

Requirements

4+ years of experience within an SEO role
Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools
Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc
Excellent verbal and written communication skills
Ideally, experience with news SEO - Google News / Discover / Bing News
Experience with App store / Google Play Store optimization a plus
Ability to work collaboratively with cross-functional teams

Working at Paramount

CBS Studios is one of the industry's leading suppliers of programming with more than 70 series currently in production across broadcast and cable networks, streaming services and other emerging platforms. The Studio's expansive portfolio spans a diverse slate of commercially successful and critically acclaimed scripted programming, genre-defining franchises including the ever-growing "Star Trek" universe, award-winning late night and daytime talk shows, and an extensive library of iconic intellectual property. Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all.

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