SEO and Content Optimization Manager

About the Role

Key Responsibilities

• Collaborate with digital marketing and brand teams to integrate SEO best practices across global web properties and content ecosystems.
• Develop and implement comprehensive on-page SEO strategies to improve website rankings and user engagement.
• Conduct keyword research, content optimization, competitive benchmarking, and performance audits to boost organic search visibility.
• Collaborate with developers and web designers to ensure optimal site structure, internal linking, and URL structure.
• Conduct regular audits to identify technical SEO issues such as broken links, page speed issues, mobile responsiveness, and crawl errors.
• Experiment with AI-powered search (ChatGPT, Copilot, Gemini) and Answer Engine Optimization (AEO)/Generative Engine Optimization (GEO) strategies to optimize future organic search performance.
• Partner with IT, legal, and compliance teams to ensure responsible AI integration.
• Evaluate, pilot, and scale tools (e.g., Aprimo SmartActions, OpenAI, Copilot) to enhance content creation and optimization workflows.
• Champion structured content, taxonomy, and modular frameworks to enable reuse, discovery, and localization.
• Establish governance protocols to maintain quality and compliance of SEO- and AI-generated content.
• Create and maintain dashboards to track keyword performance, SEO quality, and GenAI impact.
• Collaborate with the Analytics team to streamline data workflows and dashboards.
• Partner with digital marketers of all experience levels to identify actionable SEO and GenAI insights.
• Translate complex technical concepts into clear, accessible strategies that elevate content performance across channels.
• Define and report on new SEO and GenAI initiatives along with related KPIs.

Requirements

• Bachelor's degree or equivalent.
• A minimum of 3 years of hands-on experience in SEO and content marketing.
• Strong knowledge of technical SEO, including site architecture, structured data/schema markup, hreflang, crawlability, Core Web Vitals, page speed optimization, and canonicalization.
• Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Siteimprove, Screaming Frog, Google Search Console, and Google Analytics.
• Experience working with developers and UX teams to implement SEO improvements and resolve technical issues.
• Demonstrated success in supporting or leading content strategies within regulated industries and for global audiences.

Nice to Have

• Experience in medtech, healthcare, or life sciences industry.
• Familiarity with structured content, modular frameworks, or content modeling practices.
• Understanding of data privacy laws (e.g., GDPR, HIPAA) and their impact on SEO and content.

Qualifications

• Formal educational background including a bachelor's degree or equivalent.

Benefits & Perks

• Anticipated compensation ranging from $82,600 to $156,900, commensurate with experience.
• Core and optional employee benefits as detailed at www.bscbenefitsconnect.com.
• Potential variable compensation including bonuses and long-term incentives.
• Support for hybrid work model with at least three days in the office per week.