SEO Director

About the Role

Key Responsibilities

• Develop and define the overarching SEO strategy for each client, ensuring all SEO initiatives align with their business goals and growth plans.
• Oversee strategic planning, execution, and refinement of on-site and off-site SEO tactics across all accounts.
• Lead and mentor the SEO team (such as SEO Managers and Specialists), establishing clear performance benchmarks, enforcing best practices, and fostering a culture of innovation, accountability, and continuous improvement.
• Conduct comprehensive SEO audits and implement technical improvements such as site architecture optimization, page speed enhancements, Core Web Vitals compliance, schema implementation, and mobile responsiveness to ensure crawlability and indexability.
• Guide keyword research, content optimization, metadata structure, and content recommendations.
• Collaborate with internal teams to build scalable link-building and content strategies that elevate organic rankings and increase relevant traffic.
• Lead the local SEO strategy by implementing geo-targeted tactics, including Google Business Profile optimization, citation management, and hyperlocal content creation.
• Ensure that clients with multiple locations have SEO strategies tailored to local search behavior and international nuances where applicable.
• Leverage emerging AI tools and automation to enhance content development, keyword research, internal linking, and data analysis while staying within current search engine policies.
• Stay ahead of industry developments, including AI Overviews, SGE, and generative search platforms.
• Track and analyze SEO performance across all accounts using platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other enterprise tools.
• Report on key KPIs including traffic, keyword rankings, click-through rate, and conversions.
• Use insights to refine strategies and respond to algorithm updates.
• Partner with internal teams in content, design, development, and strategy to ensure SEO is integrated into all marketing efforts.
• Act as the agency-wide SEO advocate and embed best practices into campaign planning, website builds, and content execution.
• Track and test emerging SERP changes and AI search platforms such as Perplexity, SGE, and ChatGPT Search.
• Pilot innovative approaches to structured data, schema for generative content citation, and brand visibility within AI-generated answers.
• Build and test frameworks for new success metrics inside AI-driven search environments.

Requirements

• 8-12 years of hands-on SEO experience with proven success leading strategy across technical, content, and local SEO.
• Several years in a leadership or director-level role managing SEO teams and overseeing performance across multiple clients or large websites.
• Deep expertise in technical SEO such as site speed, structured data, indexing, and Core Web Vitals.
• Strong knowledge of content SEO including keyword strategy, content optimization, and on-page structure.
• Experience with off-page SEO including link acquisition strategy and authority building.
• Proficiency in local SEO including GBP optimization, citation management, and multi-location SEO.
• Experience leveraging AI in SEO workflows, including content scaling, keyword clustering, intent analysis, and automated internal linking.
• Strong data analysis skills and proficiency in GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar tools.
• Strong project management skills with experience coordinating cross-functional teams.
• Confident communicator capable of explaining strategy and performance to internal teams and clients.
• Demonstrated ability to generate business impact through organic strategy, including ranking improvements, traffic growth, and conversion lift.
• Bachelor's degree in marketing, digital media, computer science, or related field preferred.
• Google Analytics or relevant SEO certifications are a plus.

Nice to Have

• Experience with AI in SEO workflows, including content scaling, keyword clustering, and automated internal linking.

Benefits & Perks

• Continuous training and professional development
• Full benefits package including medical, dental, vision, supplement insurance plans, and a 401K with company match
• Hybrid schedule with weekly work from home opportunities on Wednesdays
• Fully stocked beverage fridge and snack bar
• Monthly team outings
• On-site gym for workouts before work, during lunch, and after