SEO Strategist Freelancer (Maternity Coverage)

Babbel

New York, NY

Freelance

Mid Level

125k-166k

2 days ago

Job Description

About the Role

Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007. The company aims to make learners conversational as fast as possible through high-quality, adaptive content and innovative technology. Babbel's team is diverse, with headquarters in Berlin and New York, and has sold over 16 million subscriptions, offering more than 60,000 expert-created lessons across 15 languages. The role involves supporting multilingual content strategy and technical SEO efforts across European markets, with a focus on French and German languages, to enhance organic visibility and user experience.

Key Responsibilities

Research, plan, and brief SEO content for the French and German markets, using language skills to identify opportunities and trends.
Coordinate and optimize new and refreshed content, ensuring full on-page SEO optimization including meta tags, headers, internal links, and layout.
Upload and optimize content in the CMS with attention to detail.
Meet and exceed Core Web Vitals standards.
Conduct regular technical SEO audits and resolve crawl errors, broken links, and duplicate content.
Address mobile usability issues and ensure mobile-friendliness and HTTPS compliance.
Leverage Google Search Console for site monitoring, indexing, and coverage issue resolution.
Analyze technical performance data and collaborate with web developers on site architecture.
Implement and maintain structured data (schema markup) and optimize URL structures.
Monitor technical SEO issues using analytics tools and diagnose impacts of algorithm updates and site changes.
Use tools like Canva to localize and optimize images for each market.
Conduct QA on key pages, maintaining technical and on-page SEO best practices.
Collaborate with freelance writers, editors, analysts, and team members to ensure a consistent content pipeline.
Support keyword grouping and content gap analysis projects.
Contribute to SEO performance reporting and analysis across markets.
Communicate and coordinate with team members across different time zones.

Requirements

3+ years of experience in SEO content strategy, ideally with multilingual or international projects.
Proficiency with Google Sheets & Docs, Microsoft Excel & Word, Google Search Console, Bing Webmaster Tools, SEO platforms (e.g., Brightedge), GA or other web analytics tools, Screamingfrog, logfile analyzers, Semrush, and Ahrefs.
Fluency in either French or German; professional English is required.
Experience with keyword research, content planning, and on-page optimization.
Strong collaboration skills and experience working with remote teams.
Comfort with translation tools and managing freelance contributors.
Proven ability to manage multiple projects and deadlines proactively and with attention to detail.

Nice to Have

Fluency in both French and German.

Qualifications

Formal experience in SEO content strategy, with a focus on multilingual or international projects.

Benefits & Perks

Working at an international start-up with a strong sense of mission.
Responsibility from day one, with opportunities to make an impact.
Strong skill and career development, working closely with senior management.
Competitive hourly range of $60-80/hr for up to 35 hours per week, depending on experience and qualifications.

Working at Babbel

Babbel values diversity, innovation, and a collaborative work environment. The company emphasizes making language learning accessible and effective, fostering a mission-driven culture that encourages professional growth and impact.

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