SEO Specialist

About the Role

Key Responsibilities

• Implement and maintain SEO strategies such as keyword research, onsite optimizations, local citation management, and more.
• Execute all pre-defined SEO tactics for assigned book of business on a monthly basis.
• Provide audits, recommendations, and strategies for continued SEO campaign improvement for clients and prospective clients.
• Respond to SEO client requests accurately and in a timely fashion.
• Stay current on the latest industry trends, best practices, and search algorithm updates.
• Understand and apply all relevant Standard Operating Procedures (SOPs).
• Pace SEO tactical work evenly throughout the month, ensuring all clients receive regular updates.
• Ensure all SEO work is imported into client-facing performance dashboard by month end.
• Provide ongoing education within the SEO department and to Sales/CST in the form of insights bulletins, newsworthy updates, and training.
• Complete account related tasks as assigned by your manager within the given time frame.
• Occasionally present SEO performance & strategy to clients via a brief PowerPoint presentation on a call hosted by a Sales Team member.

Requirements

• 1 year of relevant experience in SEO or digital marketing.
• Experience with SEO software such as BrightEdge, AHrefs, and SEMrush.
• Google Analytics and Google Search Console experience preferred.
• Ability to manage time and complete multiple tasks to meet deadlines.
• Strong computer skills, including familiarity with Microsoft Office products.
• Advanced problem solving and analytical skills.
• Strategic thinking with the ability to develop creative solutions.
• Exceptional communication skills, both verbal and written.
• Attention to detail and accuracy in work.
• Ability to adapt to changing responsibilities, work processes, and organizational culture.
• Self-directed and effective working independently, yet comfortable contributing in a team environment.

Nice to Have

• Google Analytics
• Google Search Console
• Jira (for project management)
• Yext
• Comfortable presenting virtually
• Familiarity with SEO concepts
• Keyword research
• Curiosity to learn and grow on the job

Qualifications

• Bachelor's degree required

Benefits & Perks

• Medical, dental, and vision insurance
• Life insurance
• Short and long-term disability
• Commuter benefits
• Paid Maternity Leave
• Employee Assistance Program (EAP)
• 401(K) retirement plan with company match
• 15 PTO days (first year)
• 12 Paid Holidays
• Summer Fridays