SEO Strategist Freelancer

Babbel

New York, NY

Freelance

Mid Level

125k-166k

3 days ago

Job Description

About the Role

Babbel is a digital language learning company dedicated to creating mutual understanding through language. Since 2007, Babbel has developed high-quality, interactive language courses across multiple languages, leveraging expertise, understanding of human learning, and technology. The company aims to make learners conversational quickly and has a diverse, international team based in Berlin and New York. Babbel has sold over 16 million subscriptions, offers more than 60,000 lessons, and is recognized as the most innovative language company by Fast Company 2023.

Key Responsibilities

Refresh and optimize existing German-language pages for SEO impact, including meta tags, headers, internal linking, and keyword integration.
Make precise, high-quality edits to copy; commission or produce new content as needed.
Support SEO efforts for the French domain, including content optimization and technical improvements.
Conduct broad technical SEO improvements such as resolving crawl errors, fixing broken links, addressing duplicate content, and ensuring mobile usability.
Implement structured data and optimize URL structures in collaboration with the development team.
Ensure all pages align with SEO best practices for site health and visibility.
Use tools like Google Search Console and other SEO platforms to monitor site health and performance.
Track, report, and act on key SEO metrics; support the Head of SEO with ongoing performance analysis.

Requirements

Native-level German fluency (required); French proficiency is a plus.
2+ years of hands-on SEO experience, with a focus on on-page and technical optimization.
Strong attention to detail and the ability to make clean, effective edits to existing content.
Comfortable working with content management systems and collaborating with remote teams.
Familiarity with major SEO tools such as Google Search Console, Google Analytics, Brightedge, SEMrush, etc.

Nice to Have

Fluency in French.

Qualifications

At least 2 years of hands-on SEO experience.

Benefits & Perks

Hourly rate of $60-80/hr, depending on experience and skills.
Flexible remote work with occasional in-person meetings in New York.

Working at Babbel

Babbel values diversity and inclusion, fostering a collaborative and international team environment. The company emphasizes innovation, expertise, and making language learning accessible and effective for everyone.

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