Small and Medium Business Audience Marketing Manager

Job Description

About the Role

More than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Scaled Business Marketing team, you will play a key part educating and empowering our small and medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience.

Key Responsibilities

Develop marketing materials that help businesses adopt and successfully use the right solutions to grow their business.
Create content that will be served across digital experiences, like email, ads, video, web, in-product, and more.

Requirements

2+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related field.
Experience with online advertising industry and/or small and medium businesses.
Experience creating content for paid online media.
Experience copywriting for different online mediums.
Experience working in a highly cross-functional, global organization.
BA/BS degree.
Experience with advertising goals, challenges and needs.
Project management and communication experience.
Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.).
Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral.