SOCIAL & DIGITAL MEDIA MANAGER

About the Role

Key Responsibilities

• Create, curate, and manage the agency's digital marketing efforts by developing relevant content topics to reach target audiences including customers, donors, clients, and potential employees.
• Develop a community of active users and ensure content aligns with the agency's branding and marketing strategy.
• Create, track, and execute budgets for all paid social media and digital tools.
• Monitor and report on success metrics of online paid advertising campaigns across channels such as Google Ads, Facebook, Instagram, YouTube, LinkedIn, TikTok, X, and others.
• Monitor social media platforms and actively participate in online conversations to build brand awareness, drive sales, mission engagement, and donations.
• Manage online reputation and respond to customer questions and concerns using Chatmeter platform.
• Assist in planning and executing marketing campaigns and events as part of the Public Relations and Marketing team.
• Coordinate and recommend social and digital tools, best practices, and strategies to optimize outreach efforts.
• Explore and establish a presence on new social media platforms as appropriate.
• Lead graphic design of marketing materials including newsletters, retail fliers, signage, and collateral.
• Manage influencer marketing initiatives and foster relationships with local bloggers/influencers.
• Assist in planning, promotion, and execution of special events.
• Translate concepts into engaging digital content to increase website traffic and search engine results.
• Serve as the primary liaison with the SEO agency and manage Google AdWords grant.
• Manage online listings across search engines.
• Maintain media archives, publications, media consent forms, and conduct retail site audits.
• Order printing materials and perform general administrative duties related to media and marketing.

Requirements

• Ability to read, write, and communicate clearly in English.
• Technical computer skills in programs needed for the position.
• Interest in emerging technologies including social media, digital media, and analytics.
• Exceptional writing, editing, and proofreading skills.
• Experience developing and executing marketing plans.
• Experience with event planning and management.
• Experience with online digital media, SEO techniques, web analytics, and social media tools.
• Knowledge of HTML, CSS, JavaScript, XML, and Flash.
• Attention to detail and ability to manage multiple projects under pressure.
• Excellent interpersonal and communication skills.
• Strong organizational and problem-solving skills.
• Goal-oriented with the ability to meet deadlines and handle multiple tasks.
• Flexibility to work nights, weekends, and long hours as needed.
• Self-starter with dependability and a sense of urgency.
• Ability to engage in prolonged sitting, standing, and walking.
• Ability to lift objects weighing up to 10 lbs.
• Valid driver's license in good standing.
• Bachelor's degree in journalism, public relations, communications, marketing, or related field.
• 3+ years of experience in marketing, communications, and public relations (preferred).

Nice to Have

• Video editing skills.

Qualifications

• Bachelor's degree in journalism, public relations, communications, marketing, or related field.
• 3+ years of experience in marketing, communications, and public relations (preferred).

Benefits & Perks

• Medical, Prescription, Dental, Vision, Life, Accidental Death & Dismemberment, Short-Term Disability, Long-Term Disability, PTO/Holidays, Discounts, Credit Union, Voluntary Benefits, and Mylo for full-time employees.
• Medical, Prescription, PTO, Discounts, Credit Union, Voluntary Benefits, and Mylo for part-time employees scheduled between 30 and 37.5 hours.
• PTO, Discounts, Credit Union, Voluntary Benefits, and Mylo for part-time employees scheduled less than 30 hours.