Social & Digital Media Manager

About the Role

Key Responsibilities

• Lead, refine, and execute the social media strategy for TCO across platforms including Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and others as appropriate.
• Ideate, create, and curate compelling multimedia content that brings to life the human stories of TCO (its musicians, guest artists, staff, community partners, etc.) both on- and off-stage.
• Manage the daily social and digital media content schedule across platforms, ensuring consistency in tone, style, and messaging.
• Connect the dots between TCO's digital media efforts on Adella (our digital home) and the social media strategy by developing a video-first social presence that enriches our storytelling and broadens our reach.
• Engage with our community of followers, responding to comments, messages, and mentions in a timely and professional manner to foster a positive online community.
• Use analytics tools to measure the effectiveness of social media campaigns, track engagement, and optimize strategies based on data insights.
• Monitor trends and stay up to date with the latest tools and best practices to ensure content is fresh, relevant, and industry-leading.
• Collaborate with other internal departments, including Marketing, Education and Community Engagement, Venues and Events, Choruses, and Philanthropy and Advancement, to support and promote upcoming performances and special initiatives, and to support sponsorships and partnerships.
• Manage the Digital Media Coordinator and the hiring, workflow, and deliverables of external contractors as needed.

Requirements

• A passion for storytelling and knowledge of classical music are necessary.
• Significant and proven experience in social and digital media management, preferably in performing arts organizations or in the media and entertainment sector.
• Bachelor's degree in music, marketing, communications, arts administration, or a related field.
• Proven track record of creating and executing successful social media campaigns.
• Demonstrated ability to effectively manage and lead direct reports.
• Strong knowledge of social media platforms, analytics tools (such as Sprout Social, Hootsuite, or Google Analytics), and content creation tools (Canva, Adobe Suite, etc.).
• Excellent written and verbal communication skills with the ability to craft compelling and concise messaging.
• Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Demonstrated independent, mature judgment.
• Ability and willingness to work a flexible concert schedule that includes evenings and weekends as needed, especially during performance seasons.

Nice to Have

• Experience in performing arts organizations or media and entertainment sector.
• Knowledge of digital media efforts on platforms like Adella.

Qualifications

• Bachelor's degree in music, marketing, communications, arts administration, or a related field.

Benefits & Perks

• Very generous medical and dental plan benefits.
• Excellent paid time off program.
• 403(b) plan with employer match.
• Hybrid remote/onsite work schedule.
• Complimentary concert tickets.
• Opportunity to work with a world-renowned Orchestra.