Social Content, Downstream Strategic Marketing Senior Manager

About the Role

Key Responsibilities

• Develops and executes global social content strategies that align with each brand's objectives and target audience to drive awareness, engagement, lead generation, and conversions across organic and paid campaigns.
• Leads and project manages global cross-functional partners, agency teams and regions to execute social content campaigns.
• Manages content calendars to map out timing of various projects, maximizing impact of each campaign.
• Ensures timely delivery of all projects within predetermined milestones.
• Develops benchmarks and ROI targets to monitor, analyze, and report on social content performance.
• Provides insights and recommendations to optimize content strategy based on data for organic and paid campaigns.
• Gathers and analyzes data about key competitors in the social content aesthetics landscape to understand their strengths, weaknesses, market positioning, and strategies.
• Uses insights from competitive analysis to inform the development of unique social content strategies and tactics.
• Supports Franchise Leads in the execution of impactful global new product launches in alignment and collaboration with regional marketing teams.
• Provides support and input for defining product strategy and relevant recommendations of upstream activities.
• Works with cross-functional teams to translate high-level strategies into actionable campaigns across social media platforms.
• Partners with regional marketing to gather input on localized needs and ensure alignment with product and company strategy.
• Manages external agencies to align on brand objectives and strategies that enhance creative social content.
• Builds relationships with influencers, brand ambassadors, and KOLs to increase brand penetration opportunities on social platforms.
• Ensures allocated funds related to social content projects are effectively invested to meet business needs.
• Manages POs, invoicing, and optimization of budgeted funds across all projects.

Requirements

• Bachelor of Arts (B.A.) in Marketing or equivalent of directly relevant experience.
• 5+ years total aesthetic, pharmaceutical, consumer healthcare or medical device marketing experience, preferably in aesthetic medicine, cosmetics/skin care or dermatology.
• Proven track record in marketing including social content creation, strategic marketing, brand planning, new product launch, creative concept and campaign development, in-depth aesthetics customer knowledge, competition management and market research.
• Basic finance knowledge, including budget management and cost center responsibilities, understanding of key finance concepts such as capital expenditures, working capital and cash flow.
• Project management experience.
• Skilled in creating and fostering positive partnerships throughout an organization and able to navigate and influence successfully across levels and functions.
• Customer-focused with a commitment to delivering trusted results.
• Demonstrated ability to put insights into action.
• Able to proactively identify opportunities and provide creative and resourceful solutions.
• Capacity to comprehend the interconnections and dynamics within complex systems and situations, adapt to changes, make informed decisions, and provide solutions.
• Strong communication and presentation skills, both written and verbal.
• Ability to manage conflicting points of view and arrive at solutions in the best interests of the brand/business.
• Knowledge of multiple marketing disciplines, with experience gained in both local marketing and strategic headquarter functions.
• Fluent in English; additional languages appreciated.

Nice to Have

• Master's degree in related technical field.
• Sales experience.