Social Editorial Manager
Strava
Job Description
About the Role
Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward. As Strava empowers over 150 million athletes globally, we're seeking a Social Editorial Manager to support our goals of increasing brand awareness. You'll work to craft and manage our Brand narrative and voice across community-centric channels, such as the Strava Club, Reddit, and YouTube. As an expert in writing clear and concise copy, you will articulate the value and benefits of Strava to both current and prospective users. As a member of our Brand Marketing team, you will help infuse our brand into cultural spaces while growing brand awareness with a cross-functional team of Partnerships, Comms, and Product Marketing. You'll bring a sharp editorial voice, strong visual judgment, and a deep understanding of Strava culture to build brand affinity and spotlight our product. We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office-roughly three days per week.
Key Responsibilities
- Write, edit, and publish daily content for Strava's community channels that is clear, compelling, culturally relevant, and always athlete-first.
- Develop and maintain a consistent voice and tone that reflects Strava's brand while centering our athlete community.
- Maintain an editorial calendar for community channels and plan around product launches, cross-functional campaigns, and seasonal moments.
- Collaborate with other teams (Brand, Communications, Product Marketing, Support) to write content that informs, educates, and builds trust in our brand.
Requirements
- Demonstrated familiarity with Strava, either as a user or through close engagement with the athlete community, particularly in endurance sports like cycling or similar disciplines.
- Experience writing for brands on social media with a proven ability to adapt tone across platforms.
- Highly organized self-starter with excellent writing, editing, and communication skills.
- Experience writing compelling consumer copy to tight deadlines.
- Knowledge of SEO and content optimization strategies applicable across various content streams.
- Ability to analyze data and use relevant insights to inform editorial decision-making.
- Experience in community management on platforms such as Reddit, Discord, etc.
Nice to Have
- A strong grasp of community voice and tone, with an authentic, casual, and engaging writing style.
- Fluency in social, editorial, and digital formats with channel-native thinking.
- Curiosity to understand emerging channels and cultural shifts, staying ahead of attention trends.
- Comfort in cross-functional collaboration, navigating varied perspectives with clarity and empathy.
- Living knowledge of internet culture, trends, and timely engagement.
- Bias toward boldness and experimentation, embracing failure as part of the creative process.
Qualifications
- 4-5 years of experience writing for brands on social media.
Benefits & Perks
- Salary range of $95,000-105,000, reflecting base compensation only.
- Market-based pay with potential variation depending on department and location.
- Full details on benefits available during the hiring process.
Working at Strava
Strava builds software that makes the best part of our athletes' days even better. We are deeply committed to unlocking their potential and providing a world-class, inclusive workplace where employees can grow and thrive. Our culture reflects our community, and we strive to hire and engage teammates from all backgrounds, experiences, and perspectives. We are an equal opportunity employer, dedicated to diversity and inclusion, and provide reasonable accommodations for individuals with disabilities.
Job Details
Job Skills
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About Strava
Website
strava.com
Company Size
251-500 employees
Location
San Francisco, CA
Industry
Software Publishers
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