Social Marketing Activation Lead Pediatric Pain & Motrin

About the Role

Key Responsibilities

• Lead, shape and execute social and influencer strategy including Organic Creators and Influencers.
• Partner with Communications ABMs and brand teams to drive reach and relevance through authentic storytelling.
• Identify and build a roster of agencies and platforms for creators and influencers.
• Facilitate faster content approvals to keep pace with social media dynamics.
• Define and oversee the end-to-end influencer campaign management process.
• Establish an operating model for paid social boosting of creator/influencer content in partnership with brand teams.
• Develop paid media boosting guidelines tailored for creators and influencers.
• Analyze trends, behaviors, and conversations to identify opportunities for brand activation through social listening.
• Integrate social listening insights into workflows to enhance content creation, community engagement, and NPD opportunities.
• Cultivate and maintain behaviors that add value to social communities, aligned with brand equity and tone.
• Develop and deploy organic content at scale, including proactive and reactive strategies.
• Engage in online conversations across owned and external channels to support brand activations.
• Foster discovery in emerging channels and establish an affiliate model for creators and influencers.
• Merchandise and create a digital shelf for product visibility.
• Develop and activate a creator network focused on performance marketing.
• Ensure seamless integration of influencer activations with trade planning efforts.
• Measure investment impacts and deliver insights to drive sales.
• Track campaigns, fees, and budgets for effective management and real-time optimization.
• Leverage AI-fueled insights for strategic decision-making.

Requirements

• A minimum of a Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in influencer marketing and social media management.
• At least 6 years of relevant experience.
• Strong understanding of social media platforms, trends, and analytics.
• Excellent communication, storytelling, analytical, and interpersonal skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in data analysis and performance measurement tools.
• Familiarity with social listening tools and community management practices.

Nice to Have

• Owners' mindset and self-starter attitude.
• Experience as a creator, in a creative agency, or in art/creative fields.
• Excellent written and oral communication skills.
• Experience developing brand social strategies.
• Experience in Skin Health, Beauty, or OTC products.
• Passion for social media, influencer marketing, and community building.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 6 years of experience in social media and influencer marketing.

Benefits & Perks

• Annual base salary ranging from $110,500 to $156,000, depending on location, skills, and experience.
• Paid company holidays, vacation, volunteer time, and more.
• Learning and development opportunities.
• Participation in Kenvue Impact Networks.
• Total Rewards include salary, bonus (if applicable), and benefits.