Social Media Advertising Strategist (Remote US)

Abe

San Francisco, CA

Full Time

Mid Level

75k-90k

10 days ago

Job Description

About the Role

The Social Media Advertising Strategist (Remote US) role at Abe involves working within a new specialized agency focused on social media advertising for B2B clients. This position offers the opportunity to develop and execute high-performing LinkedIn strategies, support mid-market and enterprise clients, and be part of a fast-growing, innovative team that values the best ideas and a growth mindset. The role reports to the Associate Director and is integral to the success of the new Abe Agency, which aims to push the boundaries of social media marketing and leverage proprietary methodologies like Customer Generation.

Key Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Ensure personal productivity and utilization
Work directly with the Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells, and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Requirements

2+ years experience working at a performance/digital marketing agency (bonus for B2B)
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV, and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title, etc.
Proven success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Excellent organizational, prioritization, and project management skills
Travel to visit clients approximately once per year, per client or as needed

Nice to Have

Bonus for B2B experience
Experience with audience segmentation by tier, job title, etc.
Experience with tools like Zoominfo, 6Sense

Qualifications

Proficiency in Microsoft Excel
Experience with keyword research and Google Tag Manager
Understanding of ROI and digital marketing metrics
Experience with B2B marketing and marketing automation
Communication skills

Benefits & Perks

Annual salary range of $75,000 - $90,000 USD with potential bonus eligibility
Medical, dental, vision plans, disability, and life insurance for you and your family
Employer-paid plan for employee and 50% contribution for dependents
Mental health support through Spring Health and Headspace
Physical health benefits including physical therapy, fertility support, virtual workouts, and primary/virtual care
Unlimited PTO, paid holidays, your birthday off, end-of-year recharge
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure
Remote work flexibility with options for in-office work in Irvine, CA, or other global locations with proper work authorization

Working at Abe

At Abe, one of our core values is People First. We are committed to fostering a more diverse and inclusive culture in the digital landscape. We value innovative ideas, a future-focused mindset, and a growth-oriented team environment where the best idea wins.

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