Social Media & Culture Analyst

About the Role

Key Responsibilities

• Be hands-on with creative tasks: pitching ideas, writing post copy, leveraging existing content to make assets, creating memes, etc.
• Support the work with internal and external creative partners to produce content.
• Be a student of culture to stay informed on culture, technology, and social landscape.
• Support social listening and trend spotting.
• Execute social activations, working diligently with cross functional teams to bring creative ideas to life.
• Responsible for the content on social media channels, comments, and ad copy to engage consumers within brand tone of voice.
• Create and manage organic and paid content calendars, ensuring content aligns with brand voice and objectives.
• Support in the planning and execution of influencer and social creative productions, including briefing, concept development, reviews, and scheduling.
• Deploy paid social campaigns collaboratively with media agency to vet strategy and traffic plans.
• Analyze performance of social strategy against objectives and KPIs, including content, influencer, paid media and optimize efforts to improve results.

Requirements

• 1-5 years of relevant experience in social media marketing.
• Bachelor's Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experience.
• Ability to share creative ideas and work collaboratively to execute.
• Excellent communication and interpersonal skills.
• Strong project management skills to manage multiple workstreams across various brands.
• Finger on the pulse of culture and trends that can be shared with the larger team to identify opportunities.
• Thorough knowledge of social creative and paid social best practices as well as consumer media consumption.

Nice to Have

• Experience at an agency or company in social media marketing.

Qualifications

• Bachelor's Degree in Communications, Marketing, or equivalent.

Benefits & Perks

• Performance-based bonus.
• Medical, Dental, Vision, Prescription Drug Coverage.
• 401k Plan.
• Wellness Program.
• Life Insurance.
• Tuition Reimbursement.
• Flexible Time Off.
• Paid Parental Bonding Leave.
• Hybrid work environment with opportunities to work remotely and in office.