Social Media and Digital Content Strategist, Cockrell School of Engineering

About the Role

Key Responsibilities

• Lead promotion of Cockrell School brand through social media to raise awareness nationally and globally.
• Propose, execute, and refine organic and paid social media campaigns.
• Establish and maintain collaborative relationships across UT and with external brands.
• Create compelling digital content campaigns using social media as a core driver while ensuring alignment across all digital channels.
• Tailor content, frequency, and tone for all audiences and platforms.
• Be the bridge between story creation and content distribution.
• Partner with the editorial manager to ensure stories are appealing to target audiences.
• Create short-form videos, reels, graphics, and social copy that balance engineering and entertainment in approachable, fun ways.
• Work with multimedia and brand teams on photo, video, and design projects.
• Partner with the digital marketing coordinator for email and web distribution and to set a data-based multichannel strategy.
• Execute leadership communications via social media, supporting the Dean's social media presence and planning content.
• Advise the Dean and leadership on engagement strategies.
• Recruit and manage student workers for content creation and moderation.
• Track, analyze, and share content performance to inform future storytelling efforts.
• Assist with planning, development, and promotion of team projects, including magazines and research content.

Requirements

• Bachelor's Degree
• Four (4) years of professional experience in digital content strategy, social media, or digital communications
• Proficiency in capturing and editing short-form video and digital media for social and web
• Experience using social media analytics tools (e.g., Sprout Social) and interpreting data to inform content strategy
• Outgoing, collaborative, proactive mindset and strong communication skills
• Demonstrated ability to develop content that resonates with tech-savvy audiences
• Interest in engineering and storytelling that elevates research and impact

Nice to Have

• Experience working in a complex organization such as a university, nonprofit, or mission-driven institution
• Familiarity with web and email marketing best practices and coordination
• Understanding of brand strategy and content planning in an academic or professional environment

Qualifications

• Bachelor's Degree

Benefits & Perks

• Salary starting at $60,000 depending on qualifications
• Retirement plan (Teacher Retirement System of Texas)
• Standard work schedule Monday - Friday, 8:00 a.m. - 5:00 p.m.
• May include work outside normal hours, including evenings and weekends
• Work in a professional office environment