Social Media & Digital Marketing Manager

Fernway

New York, NY

Full Time

Senior

80k-85k

4 days ago

Job Description

About the Role

Fernway is seeking a digital-first creative who can manage the day-to-day of our digital marketing presence while bringing ideas to life across platforms. The ideal candidate is equal parts executor and innovator - fluent in content calendars and WordPress, but with a strong eye for design, social trends, and the power of community. This is a hybrid opportunity (Tuesday - Thursday in NYC office). To thrive on the Fernway Marketing Team, you should love the chance to build, create, design, publish, and produce remarkable work, take ownership of your role and be accountable for your impact, be proactive and adaptable - ready to pivot when needed, and find purpose in supporting people - from retail partners to entrepreneurs.

Key Responsibilities

Own the monthly content & communications calendar for social, email, web, press, advertising and ad hoc opportunities.
Create, schedule, and publish engaging content that aligns with brand voice, target audience, and seasonal campaigns across platforms (including Instagram, Facebook, Reddit, TikTok, and LinkedIn).
Monitor channels and manage community engagement (comments, DMs, tags, mentions) in real time.
Collaborate with internal teams to amplify product launches, events, partnerships, and announcements.
Stay on top of emerging platforms, tools, and algorithm shifts - and make recommendations accordingly.
Update and maintain website content via WordPress, including product pages, home page, hero banners, and landing pages.
Manage and improve the retail locator experience and functionality.
Upload new product information, images, and copy with consistency and accuracy.
Optimize site content for SEO and UX.
Design, build and publish weekly emails in HubSpot for product drops, events, campaigns, and weekly priority messages.
Write and schedule segmented SMS messages via HubSpot.
Track key performance metrics (social engagement, traffic, click-through rates, etc.) and provide monthly reports with insights and recommendations.
Write and publish blog posts aligned with search trends and brand initiatives.
Implement SEO best practices across written content, including keyword research and meta data.
Collaborate with peers on the marketing team to develop story-driven pieces that support campaign objectives.

Requirements

4+ years of social media, marketing and content experience.
Bachelor's Degree in Business, Marketing, Communications or equivalent program.
Strong time-management skills.
Proficient in Microsoft Office (Word, Excel, PowerPoint).
Proficient with Instagram, Facebook, TikTok, and LinkedIn.
Experience in Adobe Creative Suite, CapCut, Canva and WordPress.
Highly approachable & friendly personality.
A high degree of integrity and ethical conduct at all times.
Strong attention to details.

Nice to Have

Experience with website management and content writing.
Knowledge of SEO and analytics tools.
Experience with email marketing campaigns and data reporting.
Familiarity with community engagement and social trends.
Experience with marketing strategy development and customer segmentation.

Qualifications

Bachelor's degree in Business, Marketing, Communications or equivalent.
4+ years of relevant experience.

Benefits & Perks

Generous annual leave: 13 paid holidays and up to 3 weeks PTO.
Comprehensive health coverage: company-sponsored health, dental, and vision insurance.
Extra benefits: PSL, FSA, life insurance, 401(k) with match, discounted pet insurance and gym membership.

Working at Fernway

Fernway is an industry-leading cannabis brand that is actively expanding into innovative product categories and new state markets. We pride ourselves on nurturing an employee-first culture that is accepting, inclusive, and diverse. We embody cannabis culture from top to bottom and act as one team, which has contributed to our success.

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