Social Media & Digital Marketing Specialist

About the Role

Key Responsibilities

• Build and execute traditional and digital marketing and communication strategies through research, benchmarking, messaging, marketing data analysis, and audience identification.
• Gather materials to understand the project and competition, analyze them to determine effective communication techniques within budget.
• Plan, develop, and execute digital programs and communication campaigns including online advertising, website strategy and design, social media, mobile, and other deliverables.
• Evaluate the success of campaigns upon completion.
• Generate, edit, publish, and share content daily or as needed, including original text, images, videos, and HTML, and manage messaging across various program sites.
• Present design ideas and recommendations to the Special Projects Director.
• Build meaningful connections and messaging, drive social media traffic, and encourage community engagement.
• Assist with, create, and maintain the company webpage and social media pages and profiles.
• Moderate user-generated content and messages based on company policies.
• Create and implement social media marketing plans and editorial calendars.
• Report on performance metrics to inform progress toward goals and optimize campaigns.
• Track and analyze data analytics, market competition, SEO, and trends to improve marketing efforts.
• Collaborate with other departments to manage reputation, coordinate promotions, and increase reach.
• Develop and design layouts for communications such as presentations, videos, newsletters, research papers, graphics, and brochures.
• Assist with crisis management, negative news, reviews, or communications.
• Monitor trending hashtags and topics, integrating them into the brand creatively.
• Develop and track monthly data and ROI to enhance marketing effectiveness.
• Perform other duties necessary to accomplish marketing objectives.

Requirements

• Bachelor's degree in marketing, communications, graphic design, or related field.
• Minimum of 2 years of experience in a similar role.
• Strong familiarity with radio, television, print, and social media platforms (Facebook, Twitter, YouTube, LinkedIn, Google Business Pages, Instagram, Pinterest, etc.).
• Proven experience delivering effective and innovative digital campaigns.
• Experience creating digital assets including online ads, micro sites, and social media applications.
• Knowledge of project management and web design best practices.
• Understanding of social media metrics and ability to interpret results to increase campaign effectiveness.
• Solid understanding of web metrics, SEO, digital analytics, and data interpretation.
• Excellent written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• Strong time management skills with ability to meet deadlines.
• Ability to pass background and drug screening prior to start date.

Nice to Have

• Experience with graphic design and layout development.
• Knowledge of crisis management and handling negative communications.
• Experience with community engagement and content moderation.
• Familiarity with healthcare or behavioral health marketing is a plus.

Qualifications

• Bachelor's degree in marketing, communications, graphic design, or related field
• At least 2 years of relevant experience

Benefits & Perks

• 403(b) with company match
• Medical, Dental, and Vision insurance (eligibility after 60 days)
• Employer Paid Short Term Disability
• Paid time off and up to 10 paid holidays
• Life insurance
• Assistance with certification and licensure (tuition reimbursement)
• Opportunities for professional development and continuing education
• Supportive, inclusive work environment in a nonprofit organization