Social Media & Engagement Coordinator

About the Role

Key Responsibilities

• Develops and executes social media strategies aligned with overall marketing goals.
• Creates and schedules content, writes compelling posts, and engages with followers.
• Analyzes performance data and stays current with social media trends.
• Assists in the creation of marketing materials, including newsletters, signage, brochures, presentations, etc.
• Helps plan and execute strategic marketing plans to promote the company's brand, messaging, and community building.
• Orchestrates company and employee events and community engagement initiatives.
• Supports internal and external communications, including press releases, awards submissions, etc.
• Ensures brand consistency across all platforms and collateral.
• Communicates with project managers and field teams to gather photography, drone footage, videos, and updates from job sites.
• Manages branded materials inventory, including promotional items, apparel, etc.
• Owns deadlines, details, and deliverables with excellence and efficiency, and has the ability to plan, prioritize, and execute proactively.
• Collaborates cross-functionally across the company to align the company's messaging and impact.
• Performs all other duties as assigned.

Requirements

• Excellent writing, editing, and communication skills.
• Knowledge of social media analytics a plus.
• Ability to work independently and manage multiple projects simultaneously.
• Applicable experience in photography, video creation, Canva, Meta Business Suite, Adobe Creative Suite, CapCut, social media management, and/or graphic design.
• Portfolio showcasing previous work is recommended.
• Bachelor's degree in marketing, digital marketing, communications or a related field.
• Experience in social media management, including Facebook, Instagram, and LinkedIn.

Nice to Have

• Knowledge of social media analytics.
• Experience with CapCut.

Qualifications

• Bachelor's degree in marketing, digital marketing, communications or a related field.
• Social media management: 1 year

Benefits & Perks

• Health savings account
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k)
• 401(k) matching
• Paid time off
• Employee assistance program
• Professional development assistance