Social Media and Marketing Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that resonates with target audiences while maintaining brand voice and identity.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and managing social media accounts.
• Conduct SEO and keyword research to optimize content for search engines.
• Monitor social media trends and conduct social listening to stay ahead of industry changes.
• Analyze performance metrics using Google Analytics and web analytics tools to inform strategy adjustments.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
• Manage public relations efforts through effective communication with stakeholders and influencers.
• Oversee e-commerce initiatives by integrating social media campaigns with online sales strategies.
• Engage in relationship management by responding to comments, messages, and inquiries in a timely manner.
• Proofread all content before publication to ensure accuracy and adherence to branding guidelines.
• Create video content for social media platforms, utilizing video editing skills as needed.

Requirements

• Proven experience in social media management and digital marketing.
• Strong knowledge of content creation techniques including graphic design and photography.
• Familiarity with Facebook Advertising and other paid advertising strategies.
• Experience in public relations and relationship management is a plus.
• Proficiency in using analytical tools such as Google Analytics for tracking performance metrics.
• Excellent proofreading skills with attention to detail.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.