Social Media and Marketing Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive social media marketing strategies and posts across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that aligns with our brand voice and resonates with target audiences.
• Conduct SEO and keyword research to enhance visibility and engagement on all platforms.
• Monitor social media channels for customer feedback and conduct social listening to gauge public sentiment.
• Analyze performance metrics using tools like Google Analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Oversee graphic design projects, ensuring all visuals are on-brand and high quality.
• Engage in content creation including photography, video editing, and proofreading to maintain high standards of quality across all outputs.
• Stay updated on industry trends in digital marketing, e-commerce, branding, and social media management.

Requirements

• Proven experience in social media management or digital marketing roles.
• Strong knowledge of social media platforms including their advertising capabilities (e.g., Facebook Advertising).
• Familiarity with web analytics tools for tracking performance metrics.
• Experience in graphic design or content creation is highly desirable.
• Excellent relationship management skills with a focus on collaboration and teamwork.
• Strong proofreading skills with attention to detail in all communications.

Nice to Have

• Experience with social listening tools.
• Experience with Google Ads and ad fraud protection tools like Clickcease.
• Graphic design experience (3-5 years or more).

Qualifications

• Experience in social media management or digital marketing roles.
• Knowledge of social media platforms and advertising capabilities.
• Experience with web analytics tools.

Benefits & Perks

• 401(k)
• Health insurance
• Paid time off