Social Media & Tourism Marketing Manager

About the Role

Key Responsibilities

• Develop engaging and visually appealing social media content (photos, videos, posts, reels).
• Write compelling captions, stories, and tourism-related copy to align with Lancaster's brand voice.
• Maintain and update social media accounts (Facebook, Instagram, TikTok, Twitter, LinkedIn).
• Monitor and respond to comments, messages, and inquiries to engage with potential visitors and locals.
• Capture and edit photography and videography for promotional use.
• Develop and execute integrated marketing campaigns to promote tourism, events, and businesses.
• Implement paid digital advertising strategies to expand reach and engagement.
• Collaborate with local businesses, attractions, and tourism partners to enhance marketing efforts.
• Assist in the creation of print and digital advertisements, brochures, and promotional materials.
• Coordinate seasonal and thematic tourism promotions to increase visitor interest.
• Build relationships with local businesses, cultural organizations, and tourism stakeholders to amplify promotional efforts.
• Attend and represent Lancaster at networking events, trade shows, and industry conferences.
• Develop partnerships with state and regional tourism agencies to enhance city-wide promotions.
• Support tourism-related events through on-site marketing, promotions, and content creation.
• Maintain and update tourism-related websites to ensure accurate and timely information.
• Manage and improve content on Lancaster tourism apps and event listings.
• Integrate social media feeds and digital campaigns across platforms.
• Ensure all digital content is accessible, engaging, and aligned with branding.
• Monitor and report on social media engagement, marketing ROI, and tourism trends.
• Track visitor statistics, campaign performance, and online interactions to optimize future marketing strategies.
• Conduct surveys and audience research to identify opportunities for engagement.
• Provide monthly reports on marketing performance and recommendations for growth.

Requirements

• Strong understanding of social media best practices, digital marketing strategies, and content creation.
• Experience in developing marketing campaigns and managing brand identity.
• Knowledge of event promotion, tourism marketing, and local economic development.
• Proficiency in graphic design, photography, and video production tools (e.g., Adobe Creative Suite, Canva).
• Strong writing skills with the ability to craft engaging marketing copy.
• Experience with paid social media advertising and digital analytics.
• Knowledge of Lancaster's tourism landscape, local attractions, and community events.
• Ability to use website content management systems (CMS) and email marketing tools.
• Understanding of SEO, website analytics, and tourism data analysis.
• Excellent communication and public speaking skills.
• Ability to work independently and in a team environment.
• Strong organizational and project management abilities.
• Creative problem-solving and strategic thinking skills.

Nice to Have

• Experience with digital advertising platforms and analytics tools.
• Knowledge of tourism industry trends and regional tourism networks.
• Proficiency in additional digital marketing tools and software.

Qualifications

• Relevant experience in social media management, digital marketing, or tourism marketing.
• Proficiency in graphic design, photography, and video editing tools.

Benefits & Perks

• Competitive salary of $62,000 - $67,000 per year.
• Opportunity to work in a vibrant tourism-focused environment.
• Flexible work hours including evenings, weekends, and holidays.