Social Media & Community Outreach Specialist

About the Role

Key Responsibilities

• Create, schedule, and manage content across digital and social platforms, including graphics, videos, blog posts, and internal updates.
• Develop and implement communication strategies aligned with organizational goals and branding.
• Lead the execution and evaluation of digital and print campaigns supporting recruitment, service-line promotion, community events, and internal communications.
• Manage Lakewood's presence across platforms such as Facebook, Instagram, LinkedIn, YouTube, and Threads, adjusting strategy based on performance data and trends.
• Represent Lakewood Health System at community events, meetings, and initiatives to support visibility and engagement.
• Build and maintain relationships with local organizations, schools, businesses, and community leaders to promote partnerships and awareness.
• Collaborate with internal departments such as HR, Community Health, and Clinical Services to support cross-functional initiatives and communication needs.
• Monitor key performance indicators such as engagement, reach, and audience growth; prepare reports to guide ongoing strategy.
• Ensure all digital and print communications comply with HIPAA, marketing ethics, and brand standards.
• Provide tools, templates, and best practices to support internal storytellers and brand ambassadors.
• Highlight employee achievements, team initiatives, and organizational milestones through thoughtful and inclusive content.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Experience in content creation, digital communication, and campaign management.
• Proficient in Canva, Adobe Creative Suite, CMS platforms, and social media tools.
• Video editing experience preferred.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Builds relationships with community members and partners.
• Coordinates communication projects with attention to detail and timeline.
• Applies data and insights to refine strategy across platforms.
• Supports cross-functional teams with a solutions-oriented approach.

Nice to Have

• Video editing experience.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.

Benefits & Perks

• Generous Planned Time Off & Wellness Time Off.
• 401K Match.
• Annual tuition assistance of $2,000 per year.
• Best-in-region employer HSA contributions.
• Employer paid premiums for individual-only healthcare coverage.