Social Media Business Intelligence Senior Manager

About the Role

Key Responsibilities

• Re-defining how Verizon measures, generates insights, and communicates social media marketing impact.
• Oversight of analytics agency’s campaign performance measurement including the development of KPIs, projections, executive updates, and campaign post-mortem analysis.
• Reshaping weekly and monthly reporting to balance always-on deliverables and campaign-specific work to maximize analysis utility.
• Driving the development of tools and infrastructure to streamline and enhance deliverables to stakeholders.
• Guiding agency partners in the development of dashboards, reports, and the presentation of data and insights via regular and ad-hoc reporting.
• Leading the analysis of social media metrics and their relationship to business outcomes to inform KPI selection.
• Customizing deliverables for enhanced insights around a creator marketing centric strategy.
• Strategically integrating creator measurement elements into the overall social measurement strategy.
• Working closely with Media Strategy, Digital Marketing, Creator Marketing, Owned Social, and Marketing Activation teams.

Requirements

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience demonstrated through work, military experience, or specialized training.
• Experience measuring campaigns on established and emerging social platforms including understanding platform-specific nuances.
• Experience delivering written and verbal communication to C-level marketing, creative, and social executives and strategy teams.
• Experience using at least two of the following tools: Brandwatch, Crimson Hexagon, Sprinklr, DCM, Adobe Analytics, Google Analytics, social platform analytics (Instagram, X, TikTok, etc.), CreatorIQ, Upfluence, or relevant tools.

Nice to Have

• Ten or more years of relevant work experience.
• Experience in measurement of Social or other digital channels.
• Detail-oriented approach to holistic marketing measurement and project management.
• Clear and assertive communication skills.
• Results-driven perspective on marketing.
• Accomplishments in data visualization.
• Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
• Ability to turn raw data into actionable conclusions.

Qualifications

• Educational background of a bachelor's degree or equivalent work experience.
• Relevant experience in social media measurement and analytics.

Benefits & Perks

• Health and wellness benefits including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year, and up to 6 personal days per year.
• Parental leave, adoption assistance, tuition assistance, and other incentives.
• Up to 15 days of vacation per year, increasing with service.
• Compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Salary range for the role is $108,000.00 - $188,000.00 depending on location and experience.