Social Media Community and Influencer Partnership Manager

PetSmart

Phoenix, AZ

Full Time

Mid Level

16 days ago

Job Description

About the Role

The Social Media Community and Influencer Partnerships Manager will have a passion for all things social media and pet content but be driven to provide results of these efforts. In this role, you will be responsible for developing and executing strategies to grow our organic social media presence, engage with our Pet community, and build strong partnerships with influencers. You will work closely with various teams at PetSmart like Marketing, Media, PR and Customer Care along with leading filming content, to ensure a cohesive and effective approach to our social and influencer efforts.

Key Responsibilities

Evaluate and lead influencer partnerships across all PetSmart channels and campaigns that amplify reach and impact
Lead on strategizing and producing content for informative pillar in PetSmart's social strategy
Bring PetSmart proactive opportunities across the vast pet influencer and creator networks
Work with social platforms and content creators to elevate PetSmart as the hub and go-to social source for all pet related content
Own in-house influencer contracts/partnerships and have direct experience with influencer negotiation/relationships
Attend and lead full concept to production filming for in and out of state events (events tend to be on the weekends usually once a month)
Edit influencer/informative assets for paid social
Monitor and analyze social media and influencer campaign performance, providing regular reports and insights to optimize strategies and achieve KPIs

Requirements

3+ years of proven experience in managing organic social media and influencer partnerships, preferably in Retail
Strong understanding of social media platforms, algorithms, and best practices
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with influencers and community members
Paid Social experience in managing, optimizing or editing assets for paid campaigns
Creative mindset with the ability to develop engaging and innovative content
Analytical skills to measure and report on social media and influencer campaign performance
Familiarity with social media tools: Sprinklr, Sprout Social, Salesforce, Adobe, Social Platform's various ads/business managers
Ability to work independently and as part of a team in a fast-paced environment

Nice to Have

Experience in a retail environment
Experience with content creation and filming
Knowledge of pet industry trends

Qualifications

Experience managing social media and influencer partnerships
Proven ability to develop engaging content
Experience with social media tools and analytics platforms

Benefits & Perks

Pet friendly environment, bring your pets to work
On-site Dog Park
"Top Dog" gym with equipment, fitness classes, massage therapists and personal trainers
"Sit & Stay" Café serving fresh breakfast and lunch options
On-site coffee bar
"Lil’ Paws" learning center and onsite daycare facility (associate paid)
Volunteer events with PetSmart Charities
Access to PetSmart benefits

Working at PetSmart

At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they're core to PetSmart's success.

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