Social Media Community Manager

Reily Foods Company

New Orleans, LA

Full Time

Mid Level

23 days ago

Job Description

About the Role

We have a passion for flavor! Reily Foods Company provides iconic foods and beverages that create meals and memories for over 120 years. Found in retail outlets and food service establishments across the country, our premier branded products include New England Coffee, Luzianne Iced Tea, Blue Plate Mayonnaise, Swans Down Cake Flour, and Carroll Shelby Chili, to name a few. We are currently seeking a dynamic and creative Social Media and Community Manager. This role will be responsible for bringing our brands to life across social media platforms and in-person events. This opportunity will office at our corporate head quarters in New Orleans, LA.

Key Responsibilities

Lead the development of comprehensive activation strategies and campaign roadmaps that align with overall brand goals and client objectives
Collaborate with account managers and teams to ensure activation strategies support broader client objectives and campaigns
Execute real-time brand activation strategies across social media platforms and in-person events
Identify, coordinate, and manage relationships with influencers for events and social media campaigns to maximize brand reach and engagement
Collaborate with the marketing team to define objectives, develop creative execution plans within brand guidelines, and establish success metrics
Work alongside creative teams to ensure brand consistency while bringing innovative ideas to life
Handle merchandise coordination, inventory, and support sales across various platforms
Develop content that aligns with brand objectives and guidelines when required
Serve as a brand spokesperson with vendors and at events when needed

Requirements

3+ years of experience in brand activation, event marketing, or related field
Proven track record of successful social media campaigns and in-person activations
Experience developing strategic activation plans and campaign roadmaps
Experience coordinating with influencers for brand campaigns and events
Understanding of influencer marketing best practices and metrics
Strong analytical skills to assess campaign performance and recommend optimizations
Ability to support account teams with strategic insights and activation planning
Strong understanding of brand guidelines and creative execution
Excellent communication and interpersonal skills
Ability to think creatively while adhering to established brand frameworks
Experience managing merchandise sales and inventory a plus
Comfortable serving as an on-site representative and speaking on behalf of brands
Adaptable to fast-paced environments and able to make real-time decisions
Skilled at managing multiple projects simultaneously with strong attention to detail