Social Media Content Specialist

About the Role

Key Responsibilities

• Develop and implement social media strategies aligned with brand objectives and industry trends.
• Create, edit, and produce engaging content, including short-form videos and still images, tailored for platforms such as Instagram, TikTok, and YouTube Shorts.
• Write captivating captions and posts that highlight products, skincare tips, and educational content.
• Plan and manage content calendars to ensure consistent and timely delivery of campaigns.
• Collaborate with influencers and brand ambassadors to enhance outreach and audience engagement.
• Monitor and analyze social media performance metrics to optimize content and improve engagement.
• Foster community growth by engaging with followers, responding to comments, and initiating conversations.
• Stay informed on skincare and beauty trends, consumer behavior, and emerging social media platforms.
• Coordinate with internal teams to align social media efforts with overall marketing strategies.
• Appear on camera and create video content when required.

Requirements

• At least 2 years of experience in social media content creation and management, preferably in the beauty or skincare industry.
• Expertise in content creation, including video editing and graphic design, using tools like Canva and video editing software.
• Proficiency in managing platforms such as Instagram, TikTok, Facebook, and Pinterest.
• Strong writing skills with the ability to craft engaging captions, ad copy, and blog content.
• Familiarity with social media analytics tools, such as Google Analytics, to measure and optimize performance.
• Knowledge of skincare products, ingredients, and trends to create relevant and impactful content.
• Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment.
• Comfortable appearing on camera and creating video content when required.

Nice to Have

• Experience in the skincare or beauty industry.
• Ability to stay informed on emerging social media platforms and trends.

Qualifications

• Experience in social media content creation and management
• Proficiency with Canva and video editing software
• Knowledge of social media platforms such as Instagram, TikTok, Facebook, and Pinterest

Benefits & Perks

• Disability insurance
• Dental insurance
• 401(k)
• Vision insurance