Social Media Coordinator

About the Role

Key Responsibilities

• Collaborate with the Director of Marketing and Brand Strategy to align social media efforts with DTS's overarching marketing strategy and organizational goals.
• Monitor social media trends, platform updates, and emerging best practices to inform content planning and platform decisions.
• Review internal requests for posts and collaborations to ensure alignment with brand guidelines, strategy, and target audience.
• Create and maintain an integrated social media calendar for all DTS accounts, in coordination with relevant departments.
• Develop, schedule, and publish engaging content (organic and paid) across platforms such as Instagram, Facebook, LinkedIn, YouTube, and TikTok.
• Bring fresh ideas, creative approaches, and new formats to DTS's social presence to engage prospective students, alumni, donors, and ministry partners.
• Work closely with internal designers, copywriters, and media producers to ensure cohesive and on-brand visual and written content.
• Utilize tools like Canva and Adobe Creative Suite to assist with quick-turn content creation as needed.
• Attend select campus events to capture real-time content (photos, videos, quotes) for use in social media stories, posts, and reels.
• Serve as a point of contact for departments during live event coverage, coordinating day-of posting or media capture as needed.
• Maintain a repository of past content for future reuse and ensure timely rotation of themes and visuals.
• Serve as project manager for social media components of larger marketing campaigns, including scheduling, coordination, and internal deadlines.
• Collaborate with the Director of Marketing and Brand Strategy to plan, execute, and optimize paid social media campaigns, including platform selection and audience targeting.
• Monitor analytics and engagement using tools such as Sprout Social to evaluate content performance.
• Generate reports and provide actionable insights to improve effectiveness, reach, and impact of social media efforts.
• Help monitor DTS social accounts for comments, questions, and engagement opportunities, escalating or responding in alignment with brand voice and policy.

Requirements

• Expertise in social media marketing strategies.
• Proficiency in marketing tools and platforms.
• Experience with social media scheduling and analytics tools (e.g., Sprout Social).
• Proficiency in and/or willingness to learn digital tools such as Adobe Creative Suite, Canva, Asana or other project management software, and AI tools for content generation or optimization.
• Excellent writing, editing, and visual communication skills.
• Strong understanding of platform-specific strategies for Instagram, Facebook, LinkedIn, and YouTube.
• Creative thinker with strong project management and time management skills.
• Highly collaborative with a proactive, solutions-oriented mindset.
• Stay updated on higher education social media trends and best practices.
• Represent DTS at conferences, community events, and networking functions.
• Bachelor's degree in marketing, communications, digital media, or a related field preferred.
• 2-4 years of experience managing social media for an organization or brand; higher education or nonprofit experience a plus.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 25lbs. at a time.

Nice to Have

• Experience with higher education or nonprofit social media management.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field (preferred).
• 2-4 years of experience managing social media for an organization or brand.