Social Media Coordinator

Lincoln Educational Services Corporation

New Britain, CT

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

If you're ready to make waves in the digital sphere, this is the role for you! Lincoln Tech is searching for a Social Media Coordinator to create captivating content for our B2B social media platforms, igniting interest and engagement on Twitter and LinkedIn. Collaborate closely with our expert team, including the Social Media Manager and Director, to curate compelling content for Facebook, Instagram, and beyond, amplifying our presence across select campuses and promotional events. We're seeking a driven individual with a passion for social content creation, brand elevation, and fostering vibrant audience interactions.

Key Responsibilities

Manage B2B Social Media marketing campaigns and day-to-day activities related to corporate and campus pages
Work with campus administrators on B2B content
Manage published content (images, video and copy)
Compile monthly, quarterly and ad hoc reports for management showing social media results
Analyze, review and report on effectiveness of campaigns in order to maximize results
Monitor, listen and respond to users in a "social" way
Analyze campaigns and translate data into recommendations and plans for enhancing social media campaigns
Monitor best practices among campus, competitors and industry trends
Lead internal training and share B2B best practices with company and campus social media administrators
Monitor social media trends, tools, applications, channels and strategies

Requirements

Bachelor's degree required; concentration in advertising, marketing, media, or communications preferred
3-5 years of direct social media experience
Knowledge and understanding of various social media platforms, their users and how each platform can be deployed for different objectives (Twitter, Linkedin, Facebook, Instagram, TikTok, SnapChat, YouTube)
Experience in social media tactics that increase brand equity and awareness
Experience with content creation tools (ie: Canva, promo.com, etc)
Possesses the ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
Functional knowledge of Microsoft Office systems and software

Qualifications

Educational background includes a Bachelor's degree

Benefits & Perks

Medical, Dental, Vision
Life and Disability Insurance
401(k) with Company Match
Paid Time Off and Holidays
Growth Opportunities

Working at Lincoln Educational Services Corporation

Lincoln Tech has been one of the nation's leading providers of career training in Healthcare, Automotive/Diesel, Skilled Trades, Information Technology, Cosmetology, and Culinary Arts for over 75 years. Lincoln Tech is an Equal Opportunity Employer.

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