Social Media Coordinator

About the Role

Key Responsibilities

• Develop and schedule original social media content for Hilton West Palm Beach and its outlets.
• Capture and curate on-site photos, videos, Reels, and behind-the-scenes content that highlights the guest experience, culinary offerings, team members, and local partnerships.
• Maintain a cohesive brand voice and visual identity across platforms including Instagram, Facebook, and LinkedIn.
• Monitor and engage with guests, influencers, and community followers across platforms to foster relationships and elevate the hotel's reputation.
• Support influencer partnerships and user-generated content campaigns.
• Assist in the planning and promotion of hotel events, restaurant promotions, and seasonal campaigns.
• Collaborate with internal departments (F&B Sales, Front Office) to gather information for marketing activations and social content.
• Support community programming and philanthropic efforts.
• Track performance metrics, generate monthly social media reports, and provide insights to optimize content and engagement.
• Stay up to date on trends, platform updates, and digital best practices to evolve strategy.
• Ensure brand consistency and alignment with Hilton and Hilton West Palm Beach messaging.
• Provide marketing support for print and digital collateral as needed.
• Assist with maintaining the marketing calendar, coordinating content timelines, processing invoices, and supporting internal communications.
• Support public relations efforts including press outreach, media visits, and grand opening events.
• Perform other general office duties and assist with special projects as needed.
• Be a brand ambassador for all Hilton West Palm Beach initiatives, Hilton brand, and Hilton initiatives.

Requirements

• Experience in social media content creation, planning, and scheduling.
• Ability to capture and curate photos and videos, including Reels and behind-the-scenes content.
• Strong understanding of brand voice and visual identity across multiple platforms.
• Excellent communication and engagement skills to foster relationships with guests, influencers, and followers.
• Ability to analyze social media performance metrics and generate reports.
• Knowledge of current social media trends, platform updates, and digital best practices.
• Strong organizational skills to manage content calendars, timelines, and internal communications.
• Ability to support multiple marketing initiatives and collaborate with internal departments.

Nice to Have

• Experience in hospitality or hotel marketing.
• Familiarity with influencer marketing and user-generated content campaigns.
• Knowledge of digital marketing tools and analytics platforms.

Qualifications

• Not explicitly specified; implied experience in social media and digital content creation.

Benefits & Perks

• Not specified in the description.