Social Media Coordinator & Data Analyst

Universal Beauty Products

Glendale Heights, IL

Full Time

Mid Level

50k-60k

26 days ago

Job Description

About the Role

Universal Beauty Products, Inc. has been dedicated to making the world's finest, high-quality products in the beauty and personal care industry. Our customers, both large and small, are based in countries all over the world, and as a company, we pride ourselves on our commitment to producing innovative and performance driven products. We are under new management and growing, so now is a great time to join our team. Please note this is an on-site position. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. We are seeking a highly motivated and analytical Social Media Coordinator/Data Analyst to join our Marketing team. This role involves a mix of creative content planning and performance analytics to manage and grow our social media presence across multiple platforms such as Instagram, Facebook, TikTok, and others.

Key Responsibilities

Collaborate with internal teams to produce visually compelling social media content.
Create and manage a content calendar, ensuring timely posting and consistency in messaging.
Monitor social media engagement, responding to comments, messages and maintaining a positive online presence.
Assist in developing social media strategies to help drive engagement and trends.
Collect, analyze, and interpret social media performance metrics (engagement, reach, returns, etc).
Use insights to optimize posting times and campaigns to maximize engagement and conversions.
Monitor brand trends and competitors' performance to identify and improve content strategies and increase social media performance.
Analyze data from social media platforms to help strategize marketing direction.
Analyze data results from digital advertising campaigns such as Google Ads, Meta, etc., to help align brand goals.
Recommend content and campaign optimizations based on performance data.

Requirements

Bachelor's degree in Marketing, Communications, Data Analytics, or a related field.
2+ years of experience in social media management and/or data analysis.
Proficiency in social media platforms (Meta, TikTok, etc.).
Experience with analytics tools (Google Analytics, Meta, Hootsuite, Metricool, etc).
Strong Excel/Google Sheets skills.
Excellent written and verbal communication skills.
Detail-oriented with the ability to manage multiple projects and deadlines.
Experience with paid digital campaigns.
Graphic design or video editing skills (Adobe Creative Suite, Figma, etc).