Social Media Coordinator

About the Role

Key Responsibilities

• Develop and maintain a social marketing plan that specifically engages our target audiences
• Create engaging text, image and video content based on marketing plan
• Design posts to sustain readers' curiosity and create buzz around new promotions
• Build online following and track ROI
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Engage with associates across all departments to contribute to media content
• Facilitate online conversations with customers and respond to queries
• Report on online reviews and feedback from customers and fans
• Develop and maintain an optimal posting schedule, considering web traffic and customer engagement metrics
• Oversee social media accounts' layout
• Engage local attractions and events to give new and existing Omni customers reasons to visit Hilton Head
• Participate in bi-weekly marketing update meetings

Requirements

• Proven work experience as a Social media coordinator
• Expertise in multiple social media platforms
• In-depth knowledge of SEO, keyword research and Google Analytics
• Ability to deliver creative content (text, image and video)
• Familiarity with online marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Excellent communication skills
• Multitasking and analytical skills

Qualifications

• BS degree in Marketing preferred, media or relevant field
• One or more years of experience as a Social Media Coordinator or similar role
• Proficient in business posts on social media platforms
• Understand SEO and web traffic data
• Experience researching buyer and consumer persona
• Understand social media KPIs
• Familiar with web page design and publishing
• Must be able to multitask
• Critical thinker and problem-solver
• Works well with a team
• Organized and self-motivated
• Excellent time management
• Exceptional at communication and building relationships