Social Media Coordinator

The LEGO Group

Boston, MA

Full Time

Entry Level

66k-99k

8 days ago

Job Description

About the Role

The LEGO Group is seeking a Social Media Coordinator to support the Global Social Media team within the AMS Activation Team. The role involves building a stronger LEGO Marketing Value Chain, increasing effectiveness and efficiency across the globe, and engaging audiences through content and conversations on major social media platforms. The position is based at 1001 Boylston St. in Boston, MA, with a hybrid working model of 3 days in the office per week, emphasizing flexibility and work-life balance.

Key Responsibilities

Support the team with ongoing briefs and content executions of platform first, audience specific creative across major social media platforms such as Instagram, Tiktok, YouTube, and SnapChat
Keep on the pulse of social conversations and advocate for ways to help the LEGO Group stand out
Identify trending content opportunities
Manage and maintain day-to-day needs such as asset management, working with publishing, updating content calendars
Collaborate cross-functionally with key teams such as Community Management, Creative, Brand Marketing, Product Groups, and Paid Social
Track and analyze social media performance and competitor analyses and deliver actionable insights
Champion the Brand and social best practices

Requirements

Experience in social media marketing for a consumer facing brand
Expertise in social media tools and platforms
Deep understanding of platform algorithms, short form and long-form content, and how to connect with different audiences
Strong communication skills and the ability to work cross functionally
Excellent project management, time management, and organizational skills
Data driven and committed approach
Passion for storytelling, connecting with different audiences and social media

Nice to Have

Thrives in a fast paced environment
Ability to take initiative and think outside of the box
Previous experience with Sprinklr, Opal, and other social media tools
Social Media Agency and/or influencer management experience

Qualifications

No specific formal qualifications are explicitly listed in the description

Benefits & Perks

Family Care Leave - We offer enhanced paid leave options for those important times
Insurances - All colleagues are covered by our life and disability insurance
Wellbeing - Access to the Headspace App and wellbeing initiatives
Colleague Discount - Generous discount from day 1
Bonus - Reward through our bonus scheme if goals are reached and eligible
Workplace flexibility with a hybrid model of 3 days in the office per week

Working at The LEGO Group

The LEGO Group strives to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong. The company is highly committed to equal employment opportunity, equal pay, and encourages applicants from all backgrounds. They support employees in being present for important life moments, celebrate families of all kinds, and are dedicated to children's rights and child wellbeing worldwide. The company promotes a sustainable future and aims to inspire and develop the builders of tomorrow.

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