Social Media Lead, Motors

About the Role

Key Responsibilities

• Lead the development and execution of eBay's P&A and Vehicles (Motors) social media strategy, creating content that grows audience engagement and community across all channels.
• Translate business goals into measurable social and influencer campaigns, leveraging analytics to optimize content performance and audience reach.
• Partner with internal teams and agencies to ideate, brief, and execute creative campaigns that align with marketing initiatives, seasonal calendars, and cultural moments.
• Drive on-the-ground activations at key automotive events, ensuring campaigns resonate with enthusiast communities and generate measurable buzz.
• Build and nurture an engaged automotive community, fostering authentic connections with followers, influencers, and enthusiasts.
• Mentor and guide team members, including community managers, to strengthen internal social media capabilities and best practices.

Requirements

• 6+ years of experience in social media management, ideally in automotive, lifestyle, or ecommerce brands.
• Strong expertise in social media strategy, analytics, paid social campaigns, and influencer marketing.
• Proven ability to plan and manage budgets, resources, and cross-functional projects end-to-end.
• Creative, self-starting mindset with the ability to generate innovative content ideas that drive engagement and business results.
• Excellent collaboration and communication skills, with experience aligning internal teams and external agencies toward shared goals.
• Flexible and adaptable, staying current with emerging social media trends, technologies, and best practices, with occasional travel to events.

Nice to Have

• Experience in automotive, lifestyle, or ecommerce brands is preferred.
• Knowledge of emerging social media trends, technologies, and best practices.

Qualifications

• Educational background is not explicitly specified, but extensive experience in social media management is required.

Benefits & Perks

• Full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits such as PTO and parental leave.
• Competitive base pay range: $104,400 - $139,400, with potential bonuses and restricted stock units.
• Opportunities for creative freedom, high visibility, and cross-functional collaboration.