Social Media Manager

About the Role

Key Responsibilities

• Develop platform-specific strategies and franchises for YouTube, Threads, and Facebook across wearable products.
• Own content from ideation to publishing, including long-form and short-form formats.
• Lead creative ideation and execution of ongoing content series across wearable product channels.
• Streamline and scale templated content programs across platforms.
• Track key KPIs across channels and surface platform-specific insights to improve performance month over month.
• Stay up to date on emerging trends, formats, and hooks to develop retention-driven content.
• Support social leads with the development and execution of product-specific social strategies.
• Partner with the social creative team to develop innovative, thumb-stopping video and text-based content.
• Align with social producers to optimize processes and workflows.
• Collaborate with cross-functional teams (Product Marketing, Integrated Marketing, Performance Marketing, Brand Strategy, and Communications) to develop plans and ensure alignment.
• Co-develop playbooks and reactive programs with community managers to drive brand love and amplify user-generated content.
• Manage agency partners and external creative collaborators.
• Anticipate blockers and stay on top of deadlines.
• Coordinate relevant initiatives with regional marketing counterparts to operate globally.

Requirements

• 8+ years of proven experience growing Facebook and YouTube channels through successful social media strategies in consumer product categories such as tech, sports, fashion, entertainment, or culture.
• Deep understanding of YouTube algorithm behavior, channel analytics, retention tactics, and content formatting.
• Strong communication skills with the ability to influence strategic decisions.
• Deep understanding of social marketing, creator ecosystems, and content trends.
• Detail-oriented with the ability to manage multiple workstreams, projects, stakeholders, and processes.

Nice to Have

• Bachelor's degree or equivalent marketing experience.
• Experience in innovative consumer product categories such as consumer tech, AR/VR technologies, sports, fashion, or culture brands.
• Content editing capabilities and excellent copywriting skills.

Qualifications

• Bachelor's degree or equivalent marketing experience.

Benefits & Perks

• Medical, dental & vision
• Critical Illness, Accident, and Hospital insurance
• 401(k) Retirement Plan with pre-tax and Roth post-tax contributions
• Life Insurance (Voluntary Life & AD&D for employee and dependents)
• Short and long-term disability insurance
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation, Sick Leave)