Social Media Manager, AMS Activation

About the Role

Key Responsibilities

• Drive activation plans against the global social channel and content strategies with a specific focus on Older Kids (including Teens), partnering with social strategy, creative, and social analytics teams to develop compelling and high performing social-first content.
• Lead consumer and market business growth initiatives against Teens and Older Kids to position the LEGO Group as authentic and meaningful.
• Input downstream into market key initiatives to ensure channel and content strategies are executed effectively.
• Develop and implement influencer and creator activation plans for LEGO Social Media Channels in partnership with the Influencer Marketing team to enhance brand exposure and authenticity with Teen and Older Kid audiences.
• Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and build an ongoing optimization strategy based on data-driven decision making.
• Collaborate with the Editorial team to ensure seamless execution across platforms to drive consistent and impactful brand storytelling moments.
• Partner closely with cross-functional teams such as Brand Marketing, PR, Events, Ecomm, and Retail Marketing to integrate social media initiatives into key moments targeting Teens and Older Kids.
• Stay ahead of industry trends, platform updates, and competitive insights to continuously elevate the LEGO Brand within the social media space.

Requirements

• Strong proven experience in Social Media Marketing for a global brand, preferably with gaming, athlete, or sports marketing experience.
• Experience within the consumer-packaged goods industry and in verticals such as entertainment, sports, gaming, and fashion.
• Strong understanding of the Social Media landscape and regional nuances, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
• Deep understanding of social media analytics, platform algorithms, and content performance metrics.
• Ability to collaborate cross-functionally and align activation plans with social media platform strategies and broader LEGO Group business goals.
• Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment.
• Background in influencer marketing strategy and integration with organic social media.
• Excellent communication, storytelling, and copywriting skills.

Nice to Have

• Experience within a global company.
• Experience in gaming, athlete, or sports marketing.

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description.

Benefits & Perks

• Family Care Leave with enhanced paid leave options.
• Life and disability insurance coverage.
• Access to the Headspace App and wellbeing initiatives.
• Generous colleague discount from day 1.
• Bonus scheme based on reaching goals and eligibility.
• Hybrid work model with an average of 3 days per week in the office.