Social media manager

About the Role

Key Responsibilities

• Collaborate with marketing leadership to develop and execute a comprehensive social media strategy that aligns with our brand identity, business objectives, and target audience
• Collaborate with our executive leadership team to develop original social media content that will build their social media presence and following
• Create engaging and compelling social media content, including posts, short videos, infographics, and other multimedia assets
• Simplify complex technical topics and communicate them in clear, concise shortform copy that resonates with our target audience of enterprise executives and technical leaders
• Curate sharable content from industry experts that engages and informs our social media followers
• Get employees involved in sharing and promoting content created by Writer and other experts in the field
• Manage, maintain, and grow our social media channels, including but not limited to LinkedIn, X, Instagram, and YouTube
• Monitor social media trends, industry news, and competitor activities to identify opportunities for content creation and engagement
• Collaborate with cross-functional teams, including design and product, to ensure social media content aligns with overall marketing initiatives
• Engage with our social media community, respond to comments and messages, and foster meaningful conversations with our audience
• Leverage social media analytics and reporting tools to track and measure the performance of social media campaigns, providing insights and recommendations for optimization
• Stay up-to-date with the latest social media best practices, algorithm changes, and emerging trends, and apply them to enhance our social media presence
• Monitor and manage social media advertising campaigns, working closely with the paid marketing team to optimize targeting, messaging, and budget allocation

Requirements

• Bachelor's degree in marketing, communications, or a related field. Additional certifications in social media marketing are a plus
• Proven experience (5+ years) as a Social media manager in a fast-growing B2B company, preferably in the technology or SaaS industry. Bonus points for agency experience
• Proven experience working with tech industry executives to build their social media followings
• Excellent writing and editing skills, with the ability to simplify complex technical topics and communicate them effectively to a non-technical audience
• Strong understanding of the tech industry with the ability to discuss the business and landscape of generative AI technology
• Strong creative thinking and storytelling abilities, with a keen eye for visual aesthetics and the ability to create engaging multimedia content
• Keen interest and enthusiasm in using generative AI to accelerate social media content production
• Deep understanding of social media platforms, algorithms, and best practices, including LinkedIn, X, Instagram, and YouTube
• Strong collaboration skills and the ability to work across teams to develop ideas for social media content
• Analytical mindset with the ability to interpret social media data, derive actionable insights, and make data-driven decisions
• Self-motivated and proactive, with the ability to work independently and manage multiple projects simultaneously in a fast-paced environment
• Proficiency in using social media management and analytics tools, such as Hubspot, PostBeyond, Hootsuite, Buffer, Sprout Social, Google Analytics, and social media listening platforms
• Proficiency in using project management software such as Asana, Clickup, and Notion
• Proficiency in using visual content creation tools such as Canva, CapCut, and Figma
• Knowledge of B2B marketing strategies, lead generation tactics, and demand generation principles is highly desirable

Nice to Have

• Additional certifications in social media marketing

Benefits & Perks

• Generous PTO, plus company holidays
• Medical, dental, and vision coverage for you and your family
• Paid parental leave for all parents (12 weeks)
• Fertility and family planning support
• Early-detection cancer testing through Galleri
• Flexible spending account and dependent FSA options
• Health savings account for eligible plans with company contribution
• Annual work-life stipends for home office setup, cell phone, internet
• Wellness stipend for gym, massage/chiropractor, personal training, etc.
• Learning and development stipend
• Company-wide off-sites and team off-sites
• Competitive compensation, company stock options and 401k