Social Media Manager

Alfred University

Alfred, NY

Full Time

Mid Level

62k-65k

28 days ago

Job Description

About the Role

Alfred University seeks a creative and strategic Social Media Manager to join our Marketing and Communications team. This role is responsible for managing and growing the University's social media presence across multiple platforms to engage diverse audiences, strengthen our brand, and share compelling stories that showcase the Alfred experience. The position offers the opportunity to shape the voice and digital storytelling of a vibrant academic community rooted in creativity, innovation, and purpose.

Key Responsibilities

Develop and execute a comprehensive social media strategy that supports Alfred University's brand, enrollment, advancement, and community engagement goals
Create engaging content plans across platforms such as Instagram, LinkedIn, Facebook, YouTube, TikTok, and emerging channels
Monitor social media activity, respond to comments and inquiries, and identify trends and engagement opportunities
Conduct a university-wide social media audit to evaluate current accounts, activity, and alignment with brand standards
Create and implement social media guidelines and best practices for university departments and affiliated groups to ensure consistent and strategic messaging
Analyze and report on social media metrics (engagement, reach, follower growth, conversions) to inform strategy and improve performance
Collaborate with university departments, student groups, and external partners to amplify initiatives, events, and stories across social platforms
Stay current with evolving social media tools, algorithms, and best practices to enhance audience engagement and visibility
Assist with the development of paid digital advertising campaigns as needed
Maintain brand consistency, tone, and visual identity across all digital content

Requirements

Bachelor's degree in marketing, communications, digital media, or related field
3-5 years of professional experience managing social media accounts for a business, nonprofit, or educational institution
Demonstrated experience creating high-quality, platform-specific content, including visual storytelling
Proficiency in tools such as Canva, Adobe Creative Suite, Meta Business Suite, Hootsuite, Sprout Social, or equivalent
Strong writing, editing, and communication skills with a keen eye for detail and tone
Ability to interpret social media analytics to drive decisions and optimize campaigns
Highly organized and self-motivated, with the ability to manage multiple projects and deadlines
A collaborative spirit and the flexibility to adapt in a fast-paced environment

Nice to Have

Experience working in higher education or with academic institutions
Knowledge of social media advertising and paid campaign management
Familiarity with emerging social media platforms and trends

Qualifications

Bachelor's degree in marketing, communications, digital media, or related field
3-5 years of relevant professional experience

Benefits & Perks

Salary range of $61,610-$65,158 annually

Working at Alfred University

Lighting the way for students since 1836, Alfred University values independent thinking, creativity, academic rigor, and community. Founded on principles of social justice by liberal, independent thinkers, the university has a long-standing history of educating socially conscious students who make a difference in their professions and communities. It emphasizes a culture of innovation, inclusivity, and responsiveness to contemporary societal needs, fostering a vibrant, creative, and collaborative environment.

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