Social Media Marketing Manager

About the Role

Key Responsibilities

• Develop and execute a global social media strategy aligned with brand and business goals.
• Manage and grow Zenoti's presence across key social platforms including LinkedIn, Instagram, Facebook, YouTube, TikTok, and others.
• Build an always-on content calendar with a balance of product, customer, brand, and thought leadership content.
• Collaborate with content and creative teams to produce compelling, visually engaging, and on-brand content.
• Support regional teams with localized campaigns and language-specific initiatives.
• Track, measure, and report on social performance, including audience growth, reach, engagement, and conversions.
• Stay ahead of platform updates, wellness industry trends, and social best practices.
• Manage social listening, community engagement, and influencer/brand partnerships.
• Develop social campaigns that amplify product launches, company news, events, and customer stories.
• Work cross-functionally with demand generation, brand, product marketing, and field teams to integrate social into broader campaigns.
• Create informative reports and dashboards to measure progress and inform strategy.

Requirements

• 3+ years managing global social media strategy and execution for a B2B SaaS or tech company; wellness experience highly preferred.
• Demonstrated experience growing corporate social presence across continents and in multiple languages.
• Portfolio showcasing measurable growth in visibility, reach, engagement, and brand impact.
• Deep understanding of the wellness, beauty, or fitness industry — ideally in a B2B SaaS or tech context.
• Strong creative instincts and ability to develop compelling content that reflects brand voice.
• Proven success collaborating cross-functionally and driving alignment with internal stakeholders.
• Experience managing social tools (e.g., Sprout, Hootsuite, Later, Brandwatch, or similar).
• Excellent communication, organization, and project management skills.
• Bonus: experience with paid social campaigns or social influencer partnerships.

Nice to Have

• Experience with paid social campaigns or social influencer partnerships.