Social Media Marketing Manager ~ Facebook, Instagram, LinkedIn

About the Role

Key Responsibilities

• Provides strategic guidance on social media content tied to issue areas and enterprise strategy priorities.
• Supports and manages the development and implementation of social media content, from initial concept to publishing content on social platforms.
• Manages day-to-day relationships with internal business units, including Editorial, Studios, Strategic Communications, and External Relations teams.
• Provides valuable strategic recommendations, shares ideas, opportunities, and best practices regularly.
• Stays current on industry trends and technological developments, applying thought leadership to social media initiatives.
• Drafts and reviews social copy that effectively communicates and engages audiences across multiple platforms.
• Coordinates with creative teams (in-house and agency) on the development of engaging social media content.
• Maintains the brand voice on established and emerging social platforms.
• Drives brand equity and supports the organization's mission on social media channels.
• Engages prospects, members, and influencers, and regularly reports on progress.
• Grows key metrics and provides reporting aligned with social media goals and strategy.
• Analyzes content performance and offers guidance to improve community engagement.
• Collaborates with the social response/customer care team on community management and engagement efforts.

Requirements

• Completion of a bachelor's degree in marketing, communications, journalism, or a related discipline.
• 5-7 years of experience managing social media platforms for various clients at an agency or large organization.
• Strong ability to manage and implement social content strategy and engage/grow communities.
• Deep expertise in social media copywriting for large organizations and/or brands.
• Ability to use data, analytics, and audience metrics to measure and drive growth.
• Mastery of third-party scheduling tools such as Sprinklr, Hootsuite, Spredfast, and project management tools like AirTable or Asana.
• Excellent written and verbal communication skills, including presentation skills.
• Strong interpersonal skills including listening, negotiating, facilitating, managing conflict, and flexibility.
• Strong understanding of social communication platforms and organizational politics.
• Strong attention to detail and commitment to quality and accuracy.
• Strong time management skills and passion for creating engaging social media content.

Nice to Have

• Experience with community engagement and client relationship development.
• Knowledge of industry trends and technological developments in social media.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related discipline.

Benefits & Perks

• Competitive hourly rate of $45 per hour.