Social Media Marketing Specialist

About the Role

Key Responsibilities

• Develop and implement comprehensive social media strategies that align with our overall marketing goals.
• Create engaging content tailored for different platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and managing multiple accounts efficiently.
• Conduct SEO and keyword research to optimize content for search engines.
• Monitor social media trends and conduct social listening to stay ahead of industry developments.
• Analyze performance metrics using Google Analytics and web analytics tools to measure the effectiveness of campaigns.
• Collaborate with graphic designers to create visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
• Manage relationships with influencers and public relations efforts to enhance brand visibility.
• Execute Facebook Advertising campaigns to promote products or services effectively.
• Engage in content creation, including photography, video editing, and proofreading to ensure high-quality output.
• Maintain brand consistency across all social media channels while adapting messaging for specific audiences.

Requirements

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator.
• Familiarity with digital marketing principles, e-commerce strategies, and branding techniques.
• Strong understanding of public relations practices and relationship management.
• Experience in content creation, including writing, video editing, and photography.
• Knowledge of social media marketing best practices, including SEO techniques and keyword research.
• Ability to analyze data from web analytics tools to inform strategic decisions.

Qualifications

• Experience in social media management and digital marketing
• Skills in graphic design and content creation
• Knowledge of social media tools such as Hootsuite and Buffer

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k)
• 401(k) matching
• Paid time off
• Retirement plan