Social Media Marketing Strategist

About the Role

Key Responsibilities

• Originates creative, engaging, and optimized content that adheres to AP Style and brand guidelines.
• Develops and maintains an annual content calendar for social media accounts.
• Collaborates with marketing and communications teams on large campaigns and initiates plans for general coverage needs.
• Tracks monthly social media metrics and recommends new tactics based on data analysis.
• Monitors general marketplace trends, platform-specific news, and updates to stay current.
• Performs regular audits to ensure account integrity and security, adhering to internal policies.
• Sets up and monitors paid social ads on multiple platforms and reports on performance.
• Responds quickly to team members and internal/external clients, managing social media engagement.
• Provides coverage at in-person events and develops post-event content strategies.
• Organizes time, assets, and accounts efficiently, keeping records for reference.
• Adjusts priorities easily among tasks and manages urgencies according to organizational needs.
• Tracks and reports on social media performance and recommends adjustments to meet goals.
• Remains current on platform functionalities, technology changes, and targeting options.
• Supports and represents Buckner at events and activities as needed.
• Responds to private messages and comments across social media platforms promptly and appropriately.

Requirements

• Minimum 5 years of corporate social media experience.
• Bachelor's degree in marketing, social media, English, communications, journalism, or advertising.
• Ability to work successfully as part of a team and develop strong working relationships.
• Willingness to attend meetings at various locations and travel domestically and internationally as needed.
• Ability to manage program resources efficiently and align them with business objectives.
• Ability to support and represent Buckner at events and activities.
• Physical ability to perform tasks requiring up to 50 pounds of force occasionally, and up to 20 pounds frequently, and 10 pounds continuously.
• Ability to stand, walk, sit, and perform prolonged periods of work.

Nice to Have

• Experience with social media advertising platforms and analytics tools.
• Experience in content marketing strategy development.
• Ability to test and develop content marketing tactics based on data insights.

Qualifications

• Bachelor's degree in marketing, social media, English, communications, journalism, or advertising.

Benefits & Perks

• Not explicitly specified in the description.