Social Media Operations Advisor

About the Role

Key Responsibilities

• Develop and lead the execution of social process and governance within social platforms including intake, publishing, and moderation guidelines, security management plans, escalation and crisis management.
• Lead the development of channel strategies, social media playbook, publishing/moderation guidelines, standards for platforms, etc. that meet best practices and drive innovation for the company.
• Maintain the enterprise content calendar for all social media content supporting our enterprise and business goals in accordance with our overarching content strategy.
• Represent the Social Media team across the enterprise as a social media subject matter expert, consulting with teams interested in activating on social media and providing counsel for strategic activation while ensuring compliance with industry regulations and risk mitigation.
• Provide expertise to develop and advance digital content strategy to meet organizational objectives and goals for lines of business.
• Use advanced knowledge to develop strategies and designs to build new audiences and expand reach.
• Analyze social media data to derive actionable insights, leveraging metrics and trends to inform and optimize content strategies, improve audience engagement, and enhance publishing performance.
• Identify opportunities for new strategies and tactics to test and learn, leveraging social media to achieve business goals.
• Liaise with legal, compliance, media relations, and risk teams to ensure social governance policies and procedures are met.
• Assist in departmental budget management process.

Requirements

• Minimum of 6 years related experience in B2B and/or B2C marketing including digital marketing.
• At least 3 years of social media marketing strategy experience, including publishing, monitoring, analyzing, planning, and executing social media content.
• Expertise across major social platforms including LinkedIn, Facebook, Instagram, X, YouTube, Pinterest, Snapchat, etc.
• Proficient in utilizing social media management platforms (such as Sprinklr, Sprout Social, Hootsuite, etc.) to streamline content publishing, monitor engagement, and analyze performance metrics.
• Exceptional written and verbal communication skills.
• Ability to partner effectively with cross-functional teams including senior stakeholders, creative teams, operations, legal, PR, etc.
• Ability to work autonomously and navigate ambiguity.
• Ability to manage multiple projects simultaneously with flawless execution under tight timelines.
• Love of test and learn approach, using research to ground thinking and strategy.
• Self-starter who is comfortable navigating ambiguity and proactively solving problems.
• Ability to rapidly prioritize and respond to changing business needs.

Nice to Have

• Bachelor's degree or equivalent.
• Prior experience managing and tracking budget allocations, ensuring accurate financial monitoring, forecasting, and reporting.

Qualifications

• Bachelor's Level Degree (Required)

Benefits & Perks

• Broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance physical, mental, emotional, and financial well-being.
• Position eligible to participate in a Fannie Mae incentive program.
• Work environment flexibility with in-office work cadence determined by your manager.