Social Media Specialist

About the Role

Key Responsibilities

• Partner with cross-functional teams to plan and execute social media campaigns that support Ford's brand and business objectives.
• Manage day-to-day social media activities—posting content, moderating comments, and engaging with followers—across channels like Facebook, Instagram, Twitter, TikTok, etc.
• Develop and maintain an editorial calendar, ensuring a consistent brand voice and timely delivery of content.
• Identify and cultivate relationships with key online partners and digital communities to expand Ford's reach and engagement.
• Collaborate on virtual and in-person events, sponsorships, and promotions, leveraging social channels to maximize impact.
• Track, analyze, and report on social media metrics; use insights to optimize content, timing, and community-building strategies.
• Stay current on social media trends, tools, and best practices to keep Ford at the forefront of digital engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in social media management, digital marketing, or community engagement.
• Solid understanding of major social platforms, analytics tools, and content-management systems.
• Strong written and verbal communication skills, with an eye for compelling storytelling.
• Project management skills and the ability to juggle multiple initiatives in a fast-paced environment.
• Strategic mindset with a passion for building authentic online communities.

Nice to Have

• Master's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in social media management, digital marketing, or community engagement.

Qualifications

• Legally authorized to work in the United States.
• Verification of employment eligibility will be required at the time of hire.

Benefits & Perks

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
• Paid time off and the option to purchase additional vacation time.