Social Media Specialist

About the Role

Key Responsibilities

• Develop and execute an integrated digital strategy, including social media and email newsletters, aligned with Central Health's mission and communication goals.
• Evolve and maintain Central Health's unique voice across all social media platforms.
• Manage day-to-day content creation, posting, and monitoring for Central Health's social media platforms.
• Manage ongoing creation, distribution, and monitoring of email newsletters to diverse audiences.
• Craft compelling and informative content that includes written copy, graphics, and videos to engage diverse audiences, including patients, partners, employees, and stakeholders.
• Collaborate with translators and cultural liaisons to ensure messaging is inclusive and effectively reaches non-English-speaking communities.
• Manage online communities.
• Analyze digital metrics and generate regular reports on performance, trends, and areas for improvement to inform ongoing digital strategies.
• Collaborate with internal teams throughout Central Health, including the Office of the CEO, to ensure messaging is consistent, accurate, and reflective of Central Health's services and initiatives.
• Stay informed on social media trends, best practices, and industry developments to enhance strategy and content.
• Work with external partners, including local healthcare organizations, media outlets, and community groups, to amplify key messages.
• Support crisis communication efforts by coordinating timely and appropriate messaging across platforms.
• Monitor and interact appropriately with online audiences, fostering meaningful engagement.

Requirements

• Bachelor's Degree (higher degree accepted) in communications, marketing, public relations, journalism, or a related field, or 10 years of experience in lieu of a degree.
• Proven experience creating real-time content using all available communications channels including web, TV, and social media (e.g., Facebook, Twitter, Instagram, plus emerging platforms).
• Proficiency with industry-standard social media management tools (e.g., Sprout Social) and analytics platforms.
• Core graphic design and video editing skills (e.g., CapCut, Figma, Adobe Creative Suite).
• Bilingual in English and Spanish preferred.
• Experience working both independently and collaboratively in a complex, fast-paced industry.
• Knowledge of HIPAA compliance and the ability to moderate user-generated content for appropriateness and organizational policies.
• Strong interpersonal skills to work effectively across departments.
• Ability to manage editorial calendars and email newsletter schedules ensuring timely delivery of high-quality content.
• Familiarity with content management platforms (e.g., Sprout Social) and tools for scheduling and distributing social content.
• Critical thinking skills to address challenges, analyze feedback, and implement effective solutions.

Nice to Have

• Bilingual in English and Spanish

Qualifications

• Bachelor's Degree in communications, marketing, public relations, journalism, or a related field, or 10 years of experience in lieu of a degree.