Social Media Specialist

University of Memphis

Memphis, TN

Full Time

Mid Level

52k-55k

4 days ago

Job Description

About the Role

The Social Media Specialist at the University of Memphis is responsible for creating and managing engaging social media content that highlights the university's story, supports institutional priorities, and fosters community engagement. The role involves content creation, social media management, event support, and collaboration across teams to ensure strategic and impactful digital communication.

Key Responsibilities

Develop impactful social-first content that captures and conveys the University's story.
Edit photos and videos using advanced multimedia software as well as phone editing apps and in-app social media editing tools.
Pivot quickly to create and deploy content in response to trends, real-time events, and institutional priorities.
Ensure content aligns with University brand standards, accessibility guidelines, and design best practices.
Coordinate and facilitate photo and video shoots to support content creation needs.
Proactively source content ideas and monitor campus calendar to support timely and strategic content planning.
Monitor social media metrics, analyze performance, and make data-backed creative recommendations to optimize content and strategy.
Manage online communities by monitoring conversations, responding to comments and messages, and fostering meaningful engagement.
Assist with on-campus and off-campus events by capturing live content and supporting production as needed.
Perform other duties as assigned to support the goals of the department, including serving as support for marketing photography and videography needs.

Requirements

Bachelor's degree and two years of relevant experience or an equivalent combination of education, training, and experience.
Proficiency editing with Adobe Creative Suite products (Premiere Pro, After Effects, Photoshop, InDesign) and similar tools including Capcut, Canva, and in-app social editing tools.
Preferred two years of professional experience managing social media channels and creating short-form and long-form video content.
Subject matter expert on social media trends and platform-native content creation, prioritizing video creation on Instagram, YouTube, and TikTok.
Strong visual eye and understanding of composition (lighting, angles, negative space, photo clarity/depth of frame).
Experience creating GIFs and animation preferred.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Excellent communication skills and ability to collaborate across diverse teams.
Flexibility to work evenings and weekends as needed.

Nice to Have

Proficiency editing with Adobe Creative Suite products (Premiere Pro, After Effects, Photoshop, InDesign) and similar tools including Capcut, Canva and in-app social editing tools.
Subject matter expert on social media trends and platform-native content creation, prioritizing video creation on Instagram, YouTube and TikTok.
Experience creating GIFs and animation.

Qualifications

Bachelor's degree and two years of relevant experience or an equivalent combination of education, training, and experience.

Benefits & Perks

Benefits of employment for full-time, non-police employees include health benefits, paid time off, and other standard university benefits.

Working at University of Memphis

The University of Memphis values innovative storytelling, collaboration, and staying current with social media trends to effectively engage its community and promote its mission.

Apply Now