Social Media Specialist

About the Role

Key Responsibilities

• Develop dynamic content for social media platforms to increase engagement and reputation.
• Collaborate with CRM and Media Relations/Social Media teams to execute strategic tactics.
• Manage several social media profiles, pages, and projects simultaneously, meeting deadlines.
• Create photos, videos, blogs, live feeds, and other content specific to social media in a timely manner.
• Expand skills and knowledge in evolving online communication tools and tactics.
• Interpret qualitative and quantitative data to inform decision making.

Requirements

• Ability to manage multiple social media profiles and projects simultaneously while meeting deadlines.
• Demonstrated creativity and immersion in social media.
• Understanding of digital marketing campaigns and social media integration.
• Knowledge of engagement/customer service techniques such as empathy, patience, advocacy, and conflict resolution.
• Ability to work as part of a local and virtual team, remaining flexible and calm in challenging situations.
• Experience with Salesforce CRM, Salesforce Marketing Cloud, and/or Social Studio is a plus.
• Strong social media skills and knowledge, including creating content like photos, videos, blogs, and live feeds.
• Excellent written and verbal communication skills.
• Organized, reliable self-starter with creative thinking, analytical, problem-solving, and decision-making skills.
• Knowledge of search engine optimization, web traffic metrics, and inbound interest cultivation.
• Ability to interpret data and use it in decision making.
• Ability to work independently and collaboratively.
• High degree of integrity and moral character.

Nice to Have

• Experience with Salesforce Marketing Cloud and/or Social Studio.
• Knowledge of evolving tools and tactics for online communication, including new apps and platforms.

Qualifications

• Bachelor's degree in marketing, business, communications, public relations, or a similar area of study.

Benefits & Perks

• Day-one comprehensive health, vision, and dental coverage.
• Paid time off (PTO).
• Tuition reimbursement.
• Employer-matched retirement funds.
• Supportive community and opportunities to pioneer new models of care.