Social Media Specialist

About the Role

Key Responsibilities

• Implement social media strategies to increase brand visibility, drive engagement, and support conversion goals.
• Execute and maintain a social media calendar for our brands, including Tea Around Town, TopView, Event Cruises NYC, and more.
• Analyze social media metrics and insights to optimize content performance and recommend strategic adjustments.
• Assist in managing a robust influencer program to raise awareness, grow community, and drive engagement and revenue.
• Maintain a positive and engaging brand presence across all social media channels.
• Partner with the in-house content production team to create high-quality, on-brand social media content.
• Collaborate with product and marketing teams on integrated social media campaigns.
• Report and analyze social media performance, providing actionable insights for improvement.

Requirements

• 3-5 years of experience in social media and influencer marketing in a professional setting, in-house experience highly preferred.
• Proven track record of driving engagement, conversions, and ROI through social media campaigns and influencer programs.
• Strong analytical skills with the ability to interpret data, identify opportunities, and optimize performance.
• Excellent cross-functional communication and collaboration skills.
• Strong business acumen and results-oriented mindset.
• Self-starter, comfortable working in a fast-paced, entrepreneurial environment.
• Highly organized and detail-oriented, with superior quality standards.
• Must be able to work full-time from our Dallas office (no hybrid or remote work).

Nice to Have

• Experience with social media management tools and automation.
• Understanding of influencer culture and trends.

Benefits & Perks

• Performance bonus
• Paid time off
• Health insurance (medical, dental, vision)
• Pre-tax commuter benefit