Social Media Specialist

About the Role

Key Responsibilities

• Plan, create, and schedule content across platforms (Facebook, Instagram, TikTok, X/Twitter, YouTube, etc.)
• Capture and edit photos/videos of vehicles, events, and customer testimonials
• Monitor engagement, respond to comments/messages, and build online relationships
• Collaborate with the sales and service departments to promote current inventory, specials, and events
• Analyze metrics and generate monthly reports to track growth and ROI
• Stay updated with trends and platform updates to keep content fresh and competitive
• Assist with dealership campaigns, email newsletters, and digital advertising efforts as needed
• Conduct competitive analysis and research to identify market trends and opportunities for content development
• Prepare weekly/monthly reports on social media performance and present insights to the team

Requirements

• 2+ years of experience in social media management or digital marketing
• Proficiency in social media management tools
• Strong writing, editing, and communication skills with a keen eye for detail
• Experience with graphic design and video editing tools is a plus
• Ability to work independently and as part of a team in a fast-paced environment
• Creative thinker with a passion for storytelling and brand development